How does interactivity contribute to a smart TV user experience?

Abstract

With the conceptual model of interactivity, this study empirically investigates the effects of perceived interactivity on the motivations and attitudes toward Smart TV in Korea. A model is created to validate the relationship of perceived interactivity to performance, attitude, and intention. Further, the model examines the mediating roles of perceived interactivity in the effect of performance on attitude toward Smart TV. Empirical evidence supports the mediating role of perceived interactivity. Implications of the findings are discussed in terms of building a theory of interactivity and providing practical insights into developing a user-centered Smart TV interface.

Potential Impingement Factors of Information and Communication Technology Usage at Rural Libraries in Malaysia

“…However, the TRA model according to Shin et al (2014) has several limitations, such as a significant risk of confounding between attitudes and subjective norms. This is because attitudes can often be reframed as norms and vice versa, and can limit the freedom to act.…”