How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users

Abstract

PurposeThe success of social commerce group-buying information system (IS) is not a simple accumulation of functions, but a complex process of system integration that makes it difficult to design a high-quality website to improve the conversion rate of users has become a top priority for online companies. The purpose of this study is to further improve the IS success model to adapt to the new research scenarios and explore the boundary conditions between different satisfaction and repurchase intention.Design/methodology/approachIn this study, the users who have used the group-buying website quality for social commerce in the last 6 months are the objects of this study. Finally, 436 valid data were collected by questionnaire survey and analyzed by Smart PLS.FindingsThe results indicate that the four dimensions of website quality enhance consumers' economic satisfaction and social satisfaction, except that the path of system quality and social satisfaction is not significant. Economic satisfaction and social satisfaction also have a significant positive effect on repurchase intentions. Besides, the interactive effect of customer involvement and economic satisfaction has no significant impact on repurchase intention, but customer involvement plays a moderate role in the path of social satisfaction on repurchase intention.Originality/valuen order to make the IS success model better evaluate the characteristics of social commerce sites comprehensively, this present research introduces the measurement construct of interaction quality. Moreover, this study examines the effect of mechanism of economic satisfaction and social satisfaction on repurchase intention from the perspective of practical benefit and psychology. Finally, the boundary conditions of the effect of satisfaction on repurchase intention are explored.

Modelling services continuance intention: evidence from apps stores

“…According to the findings, system quality and e-service quality have a positive significant effect on satisfaction and continuance intention. Furthermore, most of the studies that have applied the IS success model considered service quality as a first-order construct (Sun et al. , 2021).…”

“…According to the findings, system quality and e-service quality have a positive significant effect on satisfaction and continuance intention. Furthermore, most of the studies that have applied the IS success model considered service quality as a first-order construct (Sun et al, 2021). This study measured the e-service quality construct based on four dimensions namely efficiency, system availability, fulfilment, and privacy.…”

Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

“…Potential purchasers frequenting these websites often rely on indicators that amalgamate insights from prior consumers' interactions to shape their buying choices. Deal popularity is an example of such information cues (Sun et al, 2023;Bae and Koo, 2018;Kao et al, 2020). It shows the cumulative number of deals sold to consumers within a specific time duration (Ieva et al, 2018;Luo et al, 2014).…”

“…Through the OGB platform, vendors promote their products and services, whilst the OGB website displays details like the discount percentage, original price, discounted price, minimum number of buyers required, offer expiration time and vendor information (Sun et al, 2023). Consumers who express interest in an offer typically make a prepayment and then receive the purchased goods or services at a later date (Xiao, 2018;Ieva et al, 2018).…”

“…Despite the increasing prevalence of e-deal sites in many industries (Besharat et al, 2021;Sun et al, 2023;Xiao, 2018), research on consumer-related drivers and outcomes is lacking. Existing literature focusses on the benefits of e-deal sites as a business tool (Sigala, 2013;Lo et al, 2014;McCabe and Branco Illodo, 2019), rather than exploring the underlying psychological and behavioural factors driving consumer decision-making regarding e-deals.…”