How does green operational policy impact on corporate social responsibility and enterprise image Evidence from South Korean construction enterprises

Abstract

This empirical study focused on the South Korean construction enterprises and emphasised the role of green management and corporate social responsibility (CSR). The purpose of this study is to verify the influence of green management on South Korean construction enterprise image. Furthermore, the study also verified the mediating effect of CSR on the relationship between green management and enterprise image. The results of empirical analysis showed that green management had a positive effect on enterprise image. Corporate social responsibility showed positive mediating role. According to these results, the study discussed the importance roles of green management and CSR. Finally, the limitation and the direction of future study were provided.