How does corporate social irresponsibility affect organisational reputation? The mediating role of moral anger and distrust
Grzegorz Zasuwa
Abstract:Purpose
Once established, a strong reputation is not indestructible. To protect this intangible asset, the process of reputation damage needs to be explained. Drawing on the irresponsibility and crisis communication literature, this study seeks to better understand this process. Specifically, this study aims to show how moral anger and distrust mediate the relationship between the awareness of an irresponsible incident and organisational reputation.
Design/methodology/approach
This study examined the propose… Show more
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