How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception
Luri Lee,
Won-Moo Hur
Abstract:Purpose
Corporate hypocrisy occurs when a discrepancy exists between corporate talk and actions. As companies assume more extensive economic, societal and global roles, they are more likely to encounter situations in which their words and actions are inconsistent. Therefore, a company’s ability to cope with such situations is becoming increasingly important. This study aims to examine the negative effects of corporate hypocrisy on corporate reputation. First, it reveals the underlying mechanisms by presenting … Show more
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