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AbstractThis paper uses a survey-based approach to test alternative methods of channeling tax relief to donors -as a tax rebate for the donor or as a matched payment to the receiving charity. On accounting grounds these two are equivalent but, in line with earlier experimental studies, we find that gross donations are significantly more responsive to a match change than to a rebate change. We show that the difference can largely be explained by the fact that a majority of donors do not adjust their nominal donations in response to a change in subsidy. This evidence adds to the growing empirical literature suggesting that consumers may not react to tax changes. In the case of tax subsidies for donations, this has implications for policy design -we show for the UK that a match-based system is likely to be more effective at increasing money going to charities.KEY WORDS: charitable giving, tax subsidies, private provision of public goods JEL CLASSIFICATION: C99, D12, D64, H24, H31, H41 * We would like to thank Charities Aid Foundation and Justgiving who allowed us to survey their donors. The initial research was funded by Her Majesty's Revenue and Customs. We have received helpful comments from James Andreoni, Abigail Payne, Rob Sauer, Frank Windmeijer and economists at HMRC, as well as from seminar participants at the Institute for Fiscal Studies, Bristol University and Oxford University. All views, and remaining errors, are our own.Corresponding author: sarah.smith@bristol.ac.uk 1
IntroductionThe majority of developed countries offer government support to charities in the form of tax relief for private donations. Most offer a tax rebate -either deductions from taxable income or tax credits granted at the marginal rate of income tax; some countries, including the UK, also offer a match element, i.e. charities can claim tax relief on donations at an income-tax equivalent rate.One of the aims of offering tax relief -whether through a rebate or a match ...