How Does Brand Legitimacy Shapes Brand Authenticity and Tourism Destination Loyalty: Focus on Cultural Heritage Tourism

Xiao-hua, Chen; Gyehee, Lee

doi:10.17549/gbfr.2021.26.1.53

Cited by 13 publications

(7 citation statements)

References 50 publications

(79 reference statements)

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“…Marketers can enhance brand love by improving their online offerings. Consistent with earlier findings (Chen & Lee, 2021) aligning website and social media messaging, design, and functionality with the brand's identity and overall values helps establish brand authenticity and credibility.…”

Section: Practical Implicationssupporting

confidence: 82%

“…Consumers decide which brands to buy or how to evaluate based on the increasing quantity of brand experiences. Consumers are motivated to learn more about the brand and find solutions to concerns they have experienced through sharing brand-related information (Chen & Lee, 2021). At every point of interaction, consumers' decisions or responses should be actively captured to evaluate the brand experience accurately.…”

Section: Literature Review and Hypothesis Development Online Brand Ex...mentioning

confidence: 99%

“…Brand authenticity, as illuminated by our research, emerges as a linchpin in cultivating brand love and stands as a strategic cornerstone for global brand managers and marketers. Embracing authenticity in branding efforts serves as a powerful tool, fostering emotional connections with consumers and reinforcing brand loyalty (Chen & Lee, 2021). Particularly in the Pakistani market, managers can tailor their positioning strategies to align with customer preferences.…”

Section: Practical Implicationsmentioning

confidence: 99%

See 2 more Smart Citations

From Runway to Click-way: Unraveling the Power of Authenticity in Digital Marketing

Ahmad,

Liang,

Iqbal

et al. 2024

jms.2014

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In today's competitive digital market, brands need to stand out by giving their customers unique and valuable experiences. The study explores the role of online brand experience and brand consistency in improving brand love by examining the direct and mediated effects of brand authenticity on an online platform. The study also looked at the role of self-congruence in moderating the linkage between brand authenticity and brand love. This study uses stimulus-organism-response (SOR) theory to explore conceptual relationships. Using a purposive sampling technique, this study collected 372 consumers' responses who had at least 4 months of online experience with the global fashion brands. The proposed logical relationships were tested using structural equation modeling through SmartPLS-4 on 360 responses. Results revealed the significant direct impact of online brand experience and brand consistency on brand love. Moreover, brand authenticity performed a significantly partially mediated role in relationships of online brand experience, brand consistency, and brand love. The moderated role of self-congruence was found to be insignificant. The research guides marketers to enhance brand love by focusing on customer-perceived authenticity, crafting compelling online experiences, and ensuring consistency.

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Section: Practical Implicationssupporting

confidence: 82%

Section: Literature Review and Hypothesis Development Online Brand Ex...mentioning

confidence: 99%

Section: Practical Implicationsmentioning

confidence: 99%

See 1 more Smart Citation

From Runway to Click-way: Unraveling the Power of Authenticity in Digital Marketing

Ahmad,

Liang,

Iqbal

et al. 2024

jms.2014

View full text Add to dashboard Cite

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“…According to the traditional ICH brand building, the success of an influential music ICH brand usually goes through the brand embryonic stage, cognitive stage, and brand formation stage [21]. First, in the embryonic stage, the environment affects most ICH projects.…”

Section: Brand Building Of Music Ichmentioning

confidence: 99%

The Integration Mechanism of Music Intangible Cultural Heritage and Tourism Industry in the Internet of Things Environment

Chen

Zhang²

2022

Security and Communication Networks

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This work aims to optimize and innovate the protection, inheritance, and dissemination of Intangible Cultural Heritage (ICH). Based on the Internet of Things (IoT), this work designs the music ICH development path under the cultural concept by integrating music ICH with the tourism industry in the smart city environment. Specifically, it innovatively proposes the integration mechanism of immersive scene design of music ICH with smart city’s tourism industry in the Internet of Things (IoT) context. Consequently, the music ICH brand equity evaluation model is built. This model can evaluate the importance of cultural and asset value of music ICH. The comprehensive evaluation index system of music ICH mainly includes four primary indexes (with eight secondary indexes): the live performance, historical value, music audience, and the tourism industry integration. In addition, at the beginning of the model iteration, the pattern recognition accuracy of the traditional model is only 67.5%. Then, the recognition accuracy of the traditional model can reach 72.5% at the 500th iteration. In contrast, the average recognition accuracy of the improved model can reach 80%, and the highest can reach 82.5%. This work can provide technical support and guarantee for formulating and optimizing music ICH protection strategies.

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“…(Embratur, 2022) De acordo com a OMT, mais de 900 milhões de Quase sempre, o desenvolvimento do turismo é sinônimo de desenvolvimento econômico (Kavaratzis, 2004) e este êxito teve como consequente beneficiado o setor da cultura. A importância da herança histórica apresenta esclarecimentos teóricos e práticos específicos para o turismo patrimonial na perspectiva da gestão da legitimidade da marca (Chen & Lee, 2021).…”

Section: Conceito De Marca Lugarunclassified

O Posicionamento Discursivo Da Marca Lugar Dos Açoreso Posicionamento Discursivo Da Marca Lugar Dos Açores: Uma Proposta Analítica

Miranda,

Sampaio

2023

NAUS

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Este artigo tem como objetivo mapear e analisar o conceito de marca lugar sob a ótica da cultura, do turismo e do desenvolvimento sustentável. Como modo de investigação, realizaremos uma análise discursiva da marca lugar do arquipélago dos Açores, um território de colonização portuguesa com um formato de gestão singular, evidenciando seus avanços e limitações em função dos desafios para a criação da Marca Açores, capitaneada pelo poder público local. A construção de uma marca lugar é um processo complexo, que demanda ajustes constantes e está sujeita a modificações em todas as suas etapas de implantação. Através da investigação, parece-nos evidente que a construção da Marca Açores é uma grande aposta na reconstrução da identidade regional deste arquipélago com tantos desafios econômicos, geográficos e de pertencimento, indo ao encontro dos objetivos do posicionamento dos Açores como um destino sustentável.

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How Does Brand Legitimacy Shapes Brand Authenticity and Tourism Destination Loyalty: Focus on Cultural Heritage Tourism

Abstract: One of the essential attributes of cultural heritage tourism is the perception of authenticity (Yi et al.,

Cited by 13 publications

References 50 publications

From Runway to Click-way: Unraveling the Power of Authenticity in Digital Marketing

From Runway to Click-way: Unraveling the Power of Authenticity in Digital Marketing

The Integration Mechanism of Music Intangible Cultural Heritage and Tourism Industry in the Internet of Things Environment

O Posicionamento Discursivo Da Marca Lugar Dos Açoreso Posicionamento Discursivo Da Marca Lugar Dos Açores: Uma Proposta Analítica

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