How does brand equity influence the intent of e-bike users? Evidence from Chennai city
A. Appu
Abstract:E-bikes, a rapidly developing hybrid technology, threaten the notion of leisurely, non-motorized riding. This empirical study aims to determine the connection between brand equity, brand value, and electric bike purchase intention in Chennai. The descriptive research strategy was employed to collect the data from 151 respondents via questionnaire using judgment sampling, and hypotheses were tested using multiple regression. The consequences showed that the coefficient for brand loyalty was 0.643, and a one-uni… Show more
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