“…Information technology in and of itself also shapes the culture into new forms, and provides new ways of organizing and thinking about the enterprise that can inspire or unlock creativity and bring new perspectives to the fore. While this assertion is innovative in the context of small to medium-sized theatres exchanging ideas with commercial theatres, many IT researchers, particularly over the last two decades or so, have examined how information systems can facilitate the internal work of a variety of small businesses; how they can extend small business strategies to become competitive with large firms by employing their ICTs or examined the importance of developing information systems specifically tailored for small businesses (Cragg and King, 1993;Cragg and Zinatelli, 1995;DeLone, 1988;Harrison, Mykytyn and Riemenschnieder, 1997;Hussin, King, and Cragg, 2002;Iacovou, Benbasat, and Dexter, 1995;Levy, Powell, and Yetton, 2001;Raymond, 1985;Winston and Dologite, 2002;and Zinatelli, Cragg, and Cavaye, 1996. ) There are many ways in which IT supports the development of knowledge sharing and the transfer of knowledge between and among nonprofit theatres and commercial houses in the third space of Bhabha (2004) and in the cyber ba described by Nonaka and Konno (1998).…”