How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership

Loussaïef, Leïla; Ulrich, Isabelle; Damay, Coralie

doi:10.1016/j.jbusres.2019.02.020

Cited by 34 publications

(33 citation statements)

References 44 publications

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“…Leveraging on advanced technology and logistics, today’s fashion rental business has built a digital platform to provide the right product temporarily and has re-shaped clothing as a service ( McDowell, 2019 ). Fashion rental service (FRS) has received increasing attention in industry as well as academic press ( Becker-Leifhold, 2018 , Lee and Chow, 2020 , Loussaïef et al, 2019 , Park and Joyner Armstrong, 2017 , Park and Joyner Armstrong, 2019a , Park and Joyner Armstrong, 2019b ), along with the growth of collaborative consumption (CC). FRS is attractive for consumers who want to access various items without taking responsibility for ownership ( Bardhi & Eckhardt, 2017 ).…”

Section: Introductionmentioning

confidence: 99%

Diverse values of fashion rental service and contamination concern of consumers

Baek

2021

Journal of Business Research

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Fashion rental service, as a form of collaborative consumption, has gained increasing attention in the fashion industry. However, due to the COVID-19 pandemic, fashion rental businesses need to strategically respond to consumers with heightened contamination concerns. This research aims to understand how diverse consumption values of fashion rental service form attitudes towards the service depending on one’s contamination concerns and predict adoption intentions. Structural equation modeling was used to analyze the data (N = 270). The findings suggest that functional, economic, and emotional values significantly increase attitudes leading to adoption intentions. Further, contamination concerns moderate the relationships between values and attitudes as well as attitudes and intentions. The findings enrich the literature of collaborative consumption by integrating theories of consumption value and consumer contamination. Furthermore, the results provide managerial implications for strategic communication of FRS to effectively reach consumers depending on their contamination concern.

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Section: Introductionmentioning

confidence: 99%

Diverse values of fashion rental service and contamination concern of consumers

Baek

2021

Journal of Business Research

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“…Despite the numerous studies conducted in the area of luxury fashion consumption (Fionda & Moore, 2009;Giovannini et al, 2015;Heine, 2010;Henninger et al, 2017;Ko & Megehee, 2012;Loussaïef et al, 2019;O'Cass, 2001;Okonkwo, 2007;Phau et al, 2015;Wall & Large, 2010;Zhang & Kim, 2013), the studies do not relate to luxury fashion consumption in the sharing economy context. The few studies that have actually looked at fashion/apparel consumption in the sharing economy (Armstrong et al, 2015(Armstrong et al, , 2016Camacho-Otero et al, 2019;Lang, 2018;Netter & Pedersen, 2019;Park & Joyner Armstrong, 2017;Pedersen & Netter, 2015) can only be classified under collaborative fashion consumption (CFC) and not collaborative "luxury" fashion consumption.…”

Section: Introductionmentioning

confidence: 99%

Luxury for Hire: Motivations to Use Closet Sharing

Vincent

Gaur

2021

Australasian Marketing Journal

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This article investigates consumers’ motives for using closet sharing services to satisfy their desire for luxury fashion brands. A thematic analytic procedure is carried out in six phases. Qualitative data in the form of testimonials from both renters and lenders were collected from Style Lend’s blog, also known as “The Style Lend Insider.” Findings indicate that there are eight main categories of motives for sharing closets. These motives are fashion innovativeness, hedonic experience, economic, sustainability, utilitarian, social, need for uniqueness, and no burden of ownership. Our study also provides theoretical and practical insights into relevant stakeholders related to the collaborative fashion consumption of luxury brands.

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“…Although past studies highlight the importance of possessions for luxury customers (Wiedmann, Hennigs, & Siebels, 2009), alternative consumption models to sole ownership have been developed (Loussaief, Ulrich, & Damay, 2019). In the luxury field, sharing can be executed by paying to access the use of products (renting, swapping, borrowing) and the redistribution of unwanted or underused products (secondhand or vintage products) (Botsman, 2013;Jiang & Tian, 2018), enabling a relationship to objects different from traditional ownership: rapid, ephemeral, practical, financially non-engaging, non-constraining, and not always impacting self-image in the long run (Seo & Buchanan-Oliver, 2019).…”

Section: Collaborative Consumption In Luxurymentioning

confidence: 99%

“Please don't buy!”: Consumers attitude to alternative luxury consumption

2021

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Collaborative luxury consumption is driven both by product‐related and experience‐related motivations. The present study investigates the underlying factors that drive consumers to acquire and rent vintage and secondhand luxury products, applying a framework based on product‐related and experience‐related motivations. Findings reveal how vintage and secondhand are nurtured by anti‐consumption tendencies and recreational motives, while luxury renting is more driven by utilitarian reasons.

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How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership

Cited by 34 publications

References 44 publications

Diverse values of fashion rental service and contamination concern of consumers

Diverse values of fashion rental service and contamination concern of consumers

Luxury for Hire: Motivations to Use Closet Sharing

“Please don't buy!”: Consumers attitude to alternative luxury consumption

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