How does a menu's information about local food affect restaurant selection? The roles of corporate social responsibility, transparency, and trust

Shafieizadeh, Kiyan; Tao, Chen-Wei

doi:10.1016/j.jhtm.2020.04.007

Cited by 49 publications

(28 citation statements)

References 62 publications

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“…Moreover, our findings suggest that brand trust is the underlying mechanism of the message framing–typeface congruence effect in donation appeals, which contributes to the hospitality literature on trust-building strategies. Recent hospitality research has begun to explore CSR marketing strategies that intensify the positive impact of CSR marketing on brand trusts such as the abstractness of CSR messages (Sung et al , 2020) and the hospitality organization’s transparency in CSR marketing (Shafieizadeh and Tao, 2020). This research extends this line of work by showing that choosing a proper typeface for the donation appeal can elevate consumers’ trust toward a hospitality brand.…”

Section: Discussionmentioning

confidence: 99%

“…Undoubtedly, corporate social responsibility (CSR) has recently garnered considerable attention in the hospitality industry (Gao et al , 2020; Nyahunzvi, 2013; Wu et al , 2017; Zhang, 2014). A large body of hospitality research demonstrates that practicing CSR not only benefits society but also boosts a brand’s revenue and cultivates customer loyalty (Abaeian et al , 2019; Choi and Seo, 2019; Martínez and Del Bosque, 2013; Nyahunzvi, 2013; Shafieizadeh and Tao, 2020). Importantly, customer participation plays a critical role in the success of hospitality CSR marketing, motivating hospitality organizations to develop various strategies and programs to engage consumers in their CSR efforts (Giebelhausen et al , 2017; Mattila and Hanks, 2013; Wu et al , 2017).…”

Section: Introductionmentioning

confidence: 99%

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“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

Huang

Liu

2020

IJCHM

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Purpose Corporate social responsibility (CSR) marketing has become ubiquitous in the hospitality industry. The purpose of this paper is to examine the effectiveness of donation appeals containing warmth-focused versus competence-focused messages in hospitality CSR marketing. Moreover, we offer an innovative visual design strategy focusing on the typeface (handwritten vs machine-written) in donation appeals to encourage consumers’ donations and boost their brand loyalty. Design/methodology/approach This research used a 2 (message framing: warmth-focused vs competence-focused) × 2 (typeface: handwritten vs machine-written) between-subjects experimental design. Findings The findings suggest that donation appeals featuring warmth-focused messages combined with handwritten typeface and competence-focused messages combined with machine-written typeface can maximize donation intention and brand loyalty. Furthermore, results from the moderated mediation analyses indicate that brand trust is the psychological mechanism underlying these effects. Practical implications Hospitality managers should use typeface design, which is easy and inexpensive to manipulate, to enhance the effectiveness of CSR marketing. Specifically, for donation appeals featuring warmth-focused (competence-focused) messages, the handwritten (machine-written) typeface can boost consumers’ donation intention and brand loyalty. Originality/value To the best of the authors’ knowledge, this research is the first to reveal the competitive advantage of typeface design in hospitality CSR marketing. This research sheds light on the congruency effects of message framing and typeface design in donation appeals on consumers’ donation intention and brand loyalty while using the contemporary context of The Coronavirus Disease 2019 to test the theory.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

Huang

Liu

2020

IJCHM

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“…When customers consider that a hotel worries about the outcomes of its functions on the environment and the community, they deem the hotel as a benevolent business, and they will trust it more. A study by Shafieizadeh & Tao [66] examined the impact of customers' views of a restaurant menu that comprises local food knowledge and its fundamental mechanism. The outcomes revealed that assessments of menu information influenced customers' views regarding the restaurant's openness and CSR initiatives significantly and additionally affected customers' trust significantly, but indirectly, via perceived corporate social responsibility actions.…”

Section: Discussionmentioning

confidence: 99%

“…A company's CSR initiatives are found to be an important factor in deciding the perception of customers' trust in the company. By participating in CSR programs, a business demonstrates to customers that it is concerned regarding the outcomes of its actions (benevolence) and supports some key values, such as reducing its adverse impacts on the community and the ecosystem (integrity) [66].…”

Section: Mediating Role Of Customer Trustmentioning

confidence: 99%

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Chen

Khan

Hongsuchon

et al. 2021

IJERPH

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The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the relationship between CSR and corporate image. This study focuses on two of the most well-known hotel chains situated in Pakistan. Close-ended, self-administered questionnaires were circulated amongst a total of 300 hotel customers. The research data was analyzed using a partial least square-structural equation modeling (PLS-SEM) model. The results revealed that economic, legal, and ethical CSR significantly impacted corporate image, while philanthropic CSR did not affect the corporate image. However, economic, legal, and philanthropic CSRs were found to be in a significant relationship with customer trust, while ethical CSR was not in a significant relationship with customer trust. Finally, customer trust fully mediated the relationship between economic and legal CSR with corporate image, whereas it partially mediated the relationship between ethical and philanthropic CSR. This study is unique from earlier CSR research based on an assessment of the connection between CSR dimensions and corporate image to examine customers’ trust in an emerging economy, especially in times of crisis.

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“…Aligning with consumer support of locally produced foods, the number of farmers' markets has steadily increased over the past 20 years from 2,746 in 1998 to 8,755 in 2019 (USDA AMS, 2019). Shafieizadeh and Tao (2020) indicated locally sourced food items rank high in consumer preference on restaurant industry menus.…”

Section: Introductionmentioning

confidence: 99%

Prevalence and antimicrobial resistance of foodborne pathogens in value‐added commodities procured from farmers' markets in Central Virginia

Kim

Fatani

Almuqati

et al. 2021

Journal of Food Safety

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Food safety concerns associated with products purchased at farmers' markets have arisen, highlighting the growing need for farmers' market consumer and producer awareness of potential public health issues. The focus of this quantitative research study was to assess the prevalence and antimicrobial resistance of foodborne pathogens in select value-added commodities (i.e., animal treats, soil amendments, herbs, honey, dressings, exotic foods, etc.) randomly procured from farmers' markets in Central Virginia. Between March and November 2017, collection of 194 samples originating from 40 individual farmers' market vendors selling at 11 different farmers' markets transpired. Detection of potentially harmful bacterial species within collected samples was as follows: 0.5% Campylobacter, 24.5% Escherichia coli, 16.7% Listeria, and 1.0% Salmonella. Bacterial isolates (n = 155) of Campylobacter, E. coli, Listeria, and Salmonella were tested for their susceptibility to 12 antimicrobials. Tetracycline and ampicillin resistance showed the highest frequency among E. coli (approximately 30%) isolates. Nalidixic acid resistance was the highest in Listeria isolates (79.4%). Approximately 17% of E. coli isolates and more than 50% of each Campylobacter, Listeria, and Salmonella isolates exhibited multidrug resistance (MDR). No E. coli isolates had matching pulsed-field gel electrophoresis profiles demonstrating that the isolates had a high degree of genomic diversity and farm specificity. This study demonstrated an emerging public health threat of the presence of MDR arising from farmers' market-acquired value-added commodities. The importance of this research study highlights the value of implementing good agricultural and handling practices from farm (producer vendors) to table (consumers) to avert potential foodborne illness occurrence. Future research to determine potential reasons and supply chain interventions for the observed prevalence of MDR bacterial isolates from farmers' market value-added products is paramount.Disclaimer: This study simply indicates the occurrence and multidrug resistance (MDR) of foodborne pathogens on various and randomly selected value-added commodities available at farmers' markets in Virginia. Due to the limited availability of same commodities at different vendors among farmers' markets, each commodity acquired in duplicate may not be representative of all value-added commodities in the study area. However, the findings are noteworthy to understand the prevalence and MDR of foodborne pathogens on those commodities available at farmers' markets in broad spectrum. The authors would like to declare that this study was carried out, mainly for academic research purpose without any conflict of interest. Furthermore, mention of trade names or commercial products in this publication is solely for the purpose of providing specific information and does not imply recommendation or endorsement by Virginia State University.

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How does a menu's information about local food affect restaurant selection? The roles of corporate social responsibility, transparency, and trust

Cited by 49 publications

References 62 publications

“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Prevalence and antimicrobial resistance of foodborne pathogens in value‐added commodities procured from farmers' markets in Central Virginia

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