How do YouTube videos impact tolerance of wolves?

Casola, William R.; Rushing, Jaclyn; Futch, Sara; Vayer, Victoria R.; Lawson, Danielle F.; Cavalieri, Michelle J.; Larson, Lincoln R.; Peterson, M. Nils

doi:10.1080/10871209.2020.1773582

Cited by 22 publications

(28 citation statements)

References 49 publications

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“…Moreover, in negatively framed videos, comments on vulture species seemed to be more negative than comments on mammalian predators. Our results contribute to the discussion on communication strategies related to biodiversity conservation 15 , and are in agreement with other studies suggesting that the characteristics of content posted on social media could have an in uence on tolerance of wildlife species 10 .…”

Section: Discussionsupporting

confidence: 92%

“…Data shared on social media may provide information on cultural ecosystem services 8,9 , the preferences of tourists for observation of biodiversity, or about activities carried out in protected areas 7 . In addition, these data can be used to evaluate people's tolerance and perceptions of wildlife species such as carnivores 10 . Evaluating the effect of this uploaded information on viewer's perceptions may help in planning more effective communication strategies for species conservation 11 .…”

Section: Introductionmentioning

confidence: 99%

“…Regrettably, certain content reproduced on social media about diverse wildlife species of conservation concern (e.g., obligate scavenging birds and carnivores) could negatively in uence people´s tolerance toward them 10,12 . In many cases, posted content is based on biased information without strong scienti c evidence, or may even be fake news or illegal information (e.g., wildlife trading) 12,13 .…”

Section: Introductionmentioning

confidence: 99%

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Framing of visual content shown on popular social media can affect viewers’ attitudes to threatened species

Ballejo

Plaza

Lambertucci

2021

Preprint

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Content published on social media may affect user’s attitudes toward wildlife species. We evaluated viewers’ responses to videos published on a popular social medium, focusing particularly on how the content was framed (i.e., the way an issue is conveyed to transmit a certain meaning). We analyzed videos posted on YouTube that showed vultures interacting with livestock. The videos were negatively or positively framed, and we evaluated viewers’ opinions of these birds through the comments posted. We also analyzed negatively framed videos of mammalian predators interacting with livestock, to evaluate whether comments on this content were similar to those on vultures. We found that the framing of the information influenced the tone of the comments. Videos showing farmers talking about their livestock losses were more likely to provoke negative comments than videos not including farmer testimonies. The probability of negative comments being posted on videos about vultures was higher than for mammalian predators. Finally, negatively framed videos on vultures had more views over time than positive ones. Our results call for caution in the presentation of wildlife species online, and highlight the need for regulations to be established to prevent the spread of misinformed videos that could magnify existing human-wildlife conflicts.

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Section: Discussionsupporting

confidence: 92%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Framing of visual content shown on popular social media can affect viewers’ attitudes to threatened species

Ballejo

Plaza

Lambertucci

2021

Preprint

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“…Political ideology was assessed using a 5-point scale, adapted from Casola et al (2020), ranging from strong conservative to strong liberal. We chose to use political ideology rather than the more abstract constructs sometimes employed in the cultural cognition framework (e.g.…”

Section: Methodsmentioning

confidence: 99%

Cultural Cognition and Ideological Framing Influence Communication About Zoonotic Disease in the Era of COVID-19

et al. 2021

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The efficacy of science communication can be influenced by the cultural values and cognitions of target audiences, yet message framing rarely accounts for these cognitive factors. To explore the effects of message framing tailored to specific audiences, we investigated relationships between one form of cultural cognition—political ideology—and perceptions about the zoonotic origins of the COVID-19 pandemic using a nationally representative Qualtrics XM panel (n = 1,554) during August 2020. First, we examined differences in attitudes towards science (in general) and COVID-19 (specifically) based on political ideology. We found that, compared to conservatives and moderates, liberals trusted science more, were less skeptical of science, perceived greater risk from COVID-19, were more likely to believe in a wildlife origin of COVID-19, and were more likely to support restrictions on wildlife trade. Second, we examined the influence of cultural framing on the perceived validity of science related to COVID-19. Respondents were randomly assigned to one of three treatment groups: 1) a technocratic framing that highlighted feats of human ingenuity to overcome zoonoses; 2) a regulatory framing that highlighted regulations and expansions of protected areas for wildlife as a means to prevent zoonoses, and 3) a control article about traffic lights with no cultural framing. After reading the initial framing article, all three groups read the same fictional, yet factually accurate, ‘Nature Science study’ generated by the authors. An OLS regression model revealed a significant interaction between the technocratic framing and political ideology. Relative to the control group, the technocratic framing slightly increased perceived validity of the Nature Science study for conservatives, significantly lowered perceived validity for liberals, and had no impact on moderates. We did not detect any significant interaction between framing and political ideology for the regulatory framing. Findings of this study highlight the need to account for cultural cognitions when communicating about COVID-19 and other zoonotic diseases. Communication strategies carefully designed to resonate with ideologically diverse audiences may ultimately lead to bipartisan support for actions required to promote “One Health” approaches that reduce the impacts of zoonoses on human and environmental health.

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“…Research for publications, but without popular communications to stakeholders is unlikely to change sentiments that might represent barriers to conservation implementation. Currently a wide array of digital tools is available to better support and communicate research [143,144]. Social networking and online tools can be used to present more positive views of raptors to livestock and game managers that better counter biases in knowledge around potential provisioning disservices.…”

Section: Supporting Services To Raptor Conservation In the Face Of Ch...mentioning

confidence: 99%

Emerging Patterns in Cultural Ecosystem Services as Incentives and Obstacles for Raptor Conservation

Horgan

Mundaca

Crisol‐Martínez

2021

Birds

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The Millennium Ecosystem Assessment proposed four categories of ecosystem services as regulating, provisioning, supporting and cultural. Of these, cultural services have been the most difficult to quantify despite playing a key role in developing society’s supporting services to ecosystems. By reviewing a series of case studies related to the cultural services derived from raptors, we examine relations between tangible ecosystem services and ‘knowledge’ and ‘beliefs’ as part of supporting services from human societies to ecosystems. We identified types of raptor regulating and provisioning services and patterns in service--knowledge-beliefs that defined positive or negative outcomes for raptor conservation. We also demonstrate how possible interactions between physical, experiential, physical-symbolic and representative-symbolic cultural services and between different stakeholders can create incentives or obstacles for conservation. Predictable patterns in service-knowledge-beliefs provide a framework upon which socio-cultural and ethnobiological aspects of raptor conservation may be combined with ecological research to support conservation initiatives. Based on these patterns we present examples of how cultural services might be employed to better promote raptor conservation while respecting the beliefs and traditions of stakeholders.

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How do YouTube videos impact tolerance of wolves?

Cited by 22 publications

References 49 publications

Framing of visual content shown on popular social media can affect viewers’ attitudes to threatened species

Framing of visual content shown on popular social media can affect viewers’ attitudes to threatened species

Cultural Cognition and Ideological Framing Influence Communication About Zoonotic Disease in the Era of COVID-19

Emerging Patterns in Cultural Ecosystem Services as Incentives and Obstacles for Raptor Conservation

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