How Do Tourists’ Value Perceptions of Food Experiences Influence Their Perceived Destination Image and Revisit Intention? A Moderated Mediation Model
Yijin Zhu,
Liqun Zhu,
Lisheng Weng
Abstract:The food experience is an important part of the tourism experience. Although it is crucial to comprehend the significance of tourists’ perception of food experiences, there is a scarcity of research investigating the impact of tasting local food on tourists’ perceptions and behaviors. This study employs structural equation modeling to empirically examine the relationship between tourists’ value perceptions of food experiences, their perceived destination image, and their revisit intention. In addition, the mod… Show more
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