How do tourists perceive churches as tourism destinations? A text mining approach through online reviews
Shaolong Sun,
Lintao Wang,
Erlong Zhao
et al.
Abstract:Church tourism has gained popularity due to the historical, artistic, and religious significance of churches, contributing significantly to the social and economic sectors. The destination image of churches plays a crucial role in tourism marketing. However, existing literature predominantly relies on traditional methods to study tourists' perception of churches as tourism destinations, with limited analysis of user‐generated content (UGC) like online reviews. This study aims to fill this gap by analyzing the … Show more
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