How do text‐picture relations affect the informational effectiveness of television newscasts?

Brosius, Hans‐Bernd; Donsbach, Wolfgang; Birk, Monika

doi:10.1080/08838159609364343

Cited by 61 publications

(40 citation statements)

References 16 publications

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“…After examining the content of travel brochures, Jenkins (2003) concluded that the combination of pictures and texts is intended to enrich the tourist experience, so the pictures should be carefully chosen to generate the desire to purchase the product. The congruity of texts and pictures in media may enhance viewers' recall, whereas incongruity could impair learning (Brosius, Donsbach, & Birk, 1996;Graber, 1990;van der Molen, 2001). Therefore, it is important to examine whether the content of pictures corresponds to the texts presented in the same media.…”

Section: Information Sources For Destination Imagementioning

confidence: 99%

Destination image in travel magazines

Hsu

Song

2013

Journal of Vacation Marketing

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Based on analyses of texts and pictures in the top six outbound travel magazines in Mainland China, this article presents an evaluation of the destination images of Hong Kong and Macau as portrayed in 88 travel articles over a three-year period. The results showed that the projected destination images of Hong Kong and Macau were dominated by attributes related to Culture, history and art and Leisure and recreation. Hong Kong was often described by image attributes such as places and attractions, shopping, cuisine and food, hotels, and the creative industries. For Macau, history and heritage, places and attractions, gambling, cuisine and food, and hotels were the most often reported. During the study period, Hong Kong and Macau witnessed several significant changes in the image attributes featured in both texts and pictures. These changes were partly influenced 2 by news and events over the period. Implications for destination marketing organizations and directions for future research were suggested.

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Section: Information Sources For Destination Imagementioning

confidence: 99%

Destination image in travel magazines

Hsu

Song

2013

Journal of Vacation Marketing

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“…Consumers can get closer to the product as they experience certain feeling(s) from watching the product e.g. the product seems authentic, credible and real (Brosius, Donsbach & Birk, 1996). According to Garcia and Stark (1991) novel in-text picture(s) are identified as (advertisement) content component(s) that are most likely to foster curiosity and thus motivate readers to continue reading.…”

Section: The Relationship Between Attitude Toward Advertisement (Aad)mentioning

confidence: 99%

The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity

Sallam¹

2011

IJMS

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An endorser or a spokesperson is frequently used by marketers in their product advertisements as a credible source that is hoped to influence the attitude of consumers in the marketplace toward the shown advertisement, the brand and most importantly their purchase intentions. Corporate credibility C/C -the reputation of a company for honesty and expertise is another type of source credibility that is said to influence consumers' reaction to the shown product advertisements and shape their attitudes to brands. The present study assessed the impact of both source credibility (corporate credibility (C/C) and endorser credibility En/C) on Saudi consumers' attitude toward advertising (Aad), attitude toward brand (Ab), and purchase intention (PI) when brand familiarity is tested. A study carried out in Saudi Arabia using 150 respondents as consumers who used cover head product of (AL-Bassam). Path analysis confirmed that, attractiveness of endorser had strengthened impact on (Aad), then expertise, while no effect for endorser trustworthiness on (Aad). While trustworthiness is significant in all C/C relations with the other variables (i.e. Aad, Ab and PI), there is no effect for PAB on relationship between (Aad) and (Ab).Originality/value -In this study, the said relationships amongst the six variables are revisited. The difference lie in the use of Saudi consumers, a developing country compared to developed countries in past studies, in addition to the use of a real advertisement including (product, endorser and company) rather than make believe advertisement. This will provide the first insight on Saudi consumer's behaviour.Paper type -research paper

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“…Поднимая в своих работах широкий круг тем, касающийся телевидения, ему удалось, в частности, дать эмпирическое подтверждение тезису о влиянии сочетания разных средств коммуникаций в рамках мультимедиа-платформ на восприятие информации аудиторией. Перемена иллюстраций новостных сообщений оказывает существенное воздействие на восприятие передаваемой информации аудиторией (Brosius, Donsbach, Birk, 1996). В другой своей работе Донсбах вместе с соавторами провели эксперимент, подтвердивший гипотезу о влиянии телевидения как посредника на восприятие передаваемой информации .…”

Section: [In Memory Of Noble Man Of Science]unclassified

“There is nothing more practical than a good theory”: Applied communication studies of Wolfgang Donsbach

Kashirskikh¹,

Savin²

2016

CMD

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How do text‐picture relations affect the informational effectiveness of television newscasts?

Cited by 61 publications

References 16 publications

Destination image in travel magazines

Destination image in travel magazines

The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity

“There is nothing more practical than a good theory”: Applied communication studies of Wolfgang Donsbach

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