How do sellers use live chat to influence consumer purchase decision in China?

Lv, Zhepeng; Jin, Yue; Huang, Jinghua

doi:10.1016/j.elerap.2018.01.003

Cited by 62 publications

(49 citation statements)

References 31 publications

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“…Furthermore, previous scholars such as Ellison et al (2016) and Sörqvist et al (2015) also claimed that consumers perceived organic products with organic labels are healthier than that without organic labels, consequently consumers' intention of purchasing organic food was driven by products with organic labels. In the context of China, the impact of social media information (marketing) on consumers' intention of purchasing particular products was increasingly witnessed with the support of 5 G mobile internet (Lv et al, 2018; Y. R. R. Chen, 2017). Accordingly, the similar finding went to the present study, consumers' intention of purchasing organic food was also largely motivated through massive information spread in varieties of social media platforms as more and more consumers relied on gathering sufficient information from social media Apps.…”

Section: Discussionmentioning

confidence: 99%

“…Kim & Kim, 2018;Latiff & Safiee, 2015). More importantly, in China, internet economy has boomed with the great support by 5 G internet service, and considerable Chinese consumers are enthusiastic about activities of "live streaming shopping" and "sec-killing interaction" (snapping up products in a limited time) enabled by various social media platforms when purchasing target products (Lv et al, 2018; Y. R. R. Chen, 2017; Y. Sun et al, 2019).…”

Section: Influences Of Information Factors On Purchase Intentionmentioning

confidence: 99%

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Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

Jaharuddin

2021

Cogent Business & Management

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Section: Discussionmentioning

confidence: 99%

Section: Influences Of Information Factors On Purchase Intentionmentioning

confidence: 99%

Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

Jaharuddin

2021

Cogent Business & Management

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“…Despite the similarities to diverse current group chat platforms, interactions based on live broadcasting are not limited to simple texting. In addition to video sharing, the model allows broadcasting and chatting simultaneously, enhancing the responsiveness to audiences creating more contents and increasing the sense of uniqueness and belonging in more interactive audiences (Lv et al., 2018). As a result of co‐commerce development, any user can be a live broadcaster and auctioneers opting for this model are blooming.…”

Section: Introductionmentioning

confidence: 99%

“…Members of those inner groups may share their comments on buying experiences with no intentional commercial purposes. Consumers may find such information more authentic to develop self‐efficacy than contents from commerce‐centred forums (Lv et al., 2018; Tajurahim et al., 2020; Wang & Yu, 2017). One of the main services provides members with an information sharing forum and thus, the option of moving to auction sites.…”

Section: Introductionmentioning

confidence: 99%

Determinants of bidding behaviours on live broadcast auction platforms: Goal desire perspective

Kao

Lin

2020

Int J Consumer Studies

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Based on the goal‐directed behaviour theory, this article presents a research model including aspects of goal desire, live perception and past behaviour to identify determinants of bidding intention on the live broadcast auction platform. Analyses were based on data from 476 subjects. Results show that bidding desire or motivational attitude, significantly influences bidding intention. Subjective norms, both positive (from bidding and winning) and negative (from bidding and not winning) anticipated emotions and that bidding attitude is significantly associated with bidding desire. Positive anticipated emotion has a significant effect on the groups with low frequency of viewing and messaging, but not in the high‐frequency group. Subjective norms have a significant effect on the group with no experience of bidding, but not on the experienced group. Perceived behavioural control has significant effects on the group with experience of messaging and bidding, but not on the group without experience. The research demonstrates the value of goal desire in the domain of modelling bidding behaviour for live broadcast auction platforms.

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“…This strategy is carried out by contacting the registered RPK partners. The fascination of customer calling is very important in attracting repeat order partners (Deng et al, 2018;Herdiyanti et al, 2017;Kamrath et al, 2019;Lv et al, 2018;Peter et al, 1999). In this study, compilers will test the correctness of the strategy carried out by Perm BULOG Southeast Sulawesi Regional Office.…”

Section: Introductionmentioning

confidence: 99%

Calling Customer Role of Intent Repeat Order Partners Home Food Kita Perm BULOG Southeast Sulawesi Regional Office

Salam

Akib²,

Aris³

2020

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This study aims to determine the role of calling customer on the intention to repeat order of our food house partners perm BULOG Southeast Sulawesi Regional Office. This study uses a quantitative approach, a descriptive research type, with a research population of 304 partners and a sample of 75 partners. Data collection techniques used are through observation, questionnaires (questionnaires), and documentation. The data that has been obtained from the research results are processed using data analysis and using the SPSS.20 software application which consists of descriptive analysis techniques and inferential statistical analysis. The research results show that the role of calling customers for our food house partners perm BULOG Southeast Sulawesi Regional Office is in the category satisfactory with a percentage level of 61.4 percent, and for the intention of repeating orders for our home food partners perm BULOG Southeast Sulawesi Regional Office is in the high category with a percentage of 57.7 percent based on these data, the level of relationship is in the very strong category. It can be concluded that there is a positive and significant effect on the role of calling customer on the intention to repeat orders for our food house partners, perm BULOG, Southeast Sulawesi Regional Office.

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How do sellers use live chat to influence consumer purchase decision in China?

Cited by 62 publications

References 31 publications

Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

Determinants of bidding behaviours on live broadcast auction platforms: Goal desire perspective

Calling Customer Role of Intent Repeat Order Partners Home Food Kita Perm BULOG Southeast Sulawesi Regional Office

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