“…To decrease the adverse impacts of tourism on the environment, research on successful interventions to promote tourists’ ERB has significantly spread in the field (Juvan & Dolnicar, 2016). The dominant theories of explaining ERB in tourism and hospitality research are the theory of planned behavior (Han, 2015; Liu et al, 2020; Navratil et al, 2019; Toni et al, 2018; Wang, 2016), social exchange theory (Xu & Hu, 2021), and value-belief-norm theory (Landon et al, 2018). Following these theoretical frameworks, most of the existing literature focused on norms, values (Fenitra et al, 2022; Landon et al, 2018; Liu et al, 2020), visitor engagement (Zhou et al, 2020), environmental education (Mensah, 2012; Meschini et al, 2021), and perceived tourism impacts (Xu & Hu, 2021) as antecedents of tourists’ ERB, ignoring tourists’ psychological and emotional factors.…”