“…More generally, having reviewed the research on consumer choice of tap water and bottled water, Güngör‐Demirci, Lee, Mirzaei, and Younos () identify the following explanatory factors to be relevant: water quality, health issues, taste and odor issues, convenience, price, and awareness of environmental issues. A factor that needs to be added to this list is the importance of the industry and its successful attempts to create markets for bottled water (Brei, ; Hawkins, , ; Holt, ).…”