“…Further, these findings may suggest that perceived similarity (such as shared interests or traits) between those who are higher in social media self-efficacy could increase trust in the information shared by other social media users. This is consistent with prior research findings that similarity with an information source predicts positive evaluations of information from that source (e.g., Flanagin, Hocevar, & Samahito, 2014;Metzger et al, 2010;Sillence, Briggs, Harris, & Fishwick, 2007). However, additional research is required to test this possibility, as this study did not directly measure perceived similarity between self-efficacious social media users.…”