How do organisations graphically communicate their sustainability? An exploratory analysis based on corporate reports

Bovea, Marı́a D.; Pérez-Belis, Victoria; Torca-Adell, Laura; Ibáñez-Forés, Valeria

doi:10.1016/j.spc.2021.04.011

Cited by 6 publications

(2 citation statements)

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“…We aim to explore more about that and to create some guidelines to be applied for Higher Education in the field. Literature shows that the topic of GD for environmental sustainability includes discussion mainly regarding the press process [21], packaging design [6,, icon design [9,25] and communication design: e.g., emotional design, [26][27][28] and consumer awareness. [3] Whilst critically reviewing those sectors, the importance of the phenomena of Greenwashing (GW) is frequently mentioned.…”

Section: Environmental Sustainability In Graphic Designmentioning

confidence: 99%

“…The roadmap for agenda delivery groups the issues into 17 Sustainable Development Goals (SDGs), each one describing a targeted action to mobilize global efforts to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. The topic of Sustainable Development has been a focus for academic research [3][4][5][6][7][8][9], NGOs such as Greenpeace [10], Oxfam [11], WWF [12], Food and Water Watch [13], and the Natural Resources Defence Council (NRDC) [14]. Despite the work and progress achieved, thanks to the effort of environmental organisations, individuals take action through small pressure groups or movements and undertake protests.…”

Section: Introductionmentioning

confidence: 99%

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The Role of Graphic Design in Promoting Sustainability and Ethical Responsibilities Against Greenwashing

Sansoni,

Torrens,

Downs

2023

Proceedings of the International Conference on Engineering and Product Design Education, EPDE 2023

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The aim of the study presented is to provide an overview of the current understanding and approach of graphic designers towards environmental sustainability. Within this study, we include a survey exploring the awareness among graphic design students and staff of this topic and discuss integrating sustainability within current professional practice. The topic of 'greenwashing' is also reviewed and discussed. Advertising invests heavily in profiling their target market to understand their culture, values, motivations, and language. They use this knowledge to predict purchasing decision-making and behaviours, but little or no consideration appears to be given to the environmental impact of their products. The outcomes of this study will be incorporated into teaching resources that will be made freely available to students, other educators and practising graphic designers.

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