How do online reviews influence answer adoption in virtual Q&A communities? A signaling theory perspective
Jing Liang,
Ming Li,
Xuanya Shao
Abstract:PurposeThe purpose of this study is to explore the impact of online reviews on answer adoption in virtual Q&A communities, with an eye toward extending knowledge exchange and community management.Design/methodology/approachOnline reviews contain rich cognitive and emotional information about community members regarding the provided answers. As feedback information on answers, it is crucial to explore how online reviews affect answer adoption. Based on signaling theory, a research model reflecting the influ… Show more
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