How do joint ventures and non-equity strategic alliances impact the complexity of the supply chain and thus supply chain performance?
Frank Bodendorf,
Sebastian Feilner,
Joerg Franke
Abstract:Purpose
This paper aims to explore the significance of resource sharing in business to capture new market opportunities and securing competitive advantages. Firms enter strategic alliances (SAs), especially for designing new products and to overcome challenges in today’s fast changing environment. Research projects have dealt with the creation of SAs, however without concrete referencing the impact on selected supply chain resources. Furthermore, academia rather focused on elaborating the advantages and disadv… Show more
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