2022
DOI: 10.1111/joms.12796
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How do Intermediaries Build Inclusive Markets? The Role of the Social Context

Abstract: Intermediaries -organizations that connect actors who could not otherwise transact -play an important role in building inclusive markets. However, we know little about how the specific characteristics of the social context influence the effectiveness of intermediary activities. The purpose of this study is to unpack how the fit between intermediaries' activities and the social context shapes the success of efforts to build inclusive markets. Using an in-depth qualitative study in India, we examine how intermed… Show more

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Cited by 49 publications
(7 citation statements)
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References 54 publications
(167 reference statements)
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“…This study is subject to several limitations, which suggest future research directions. First, the entrepreneurs in our study operate micro and small businesses – street vendors, hair stylists, small‐scale farmers – and our results may not generalize to larger firms that operate within BOP economies, which may have certain market advantages (e.g., Bhatt et al, In press). Such businesses may have adopted practices that enable them to navigate and overcome weak their formal institutional environments and succeed (e.g., Kistruck et al, 2013).…”
Section: Discussionmentioning
confidence: 93%
“…This study is subject to several limitations, which suggest future research directions. First, the entrepreneurs in our study operate micro and small businesses – street vendors, hair stylists, small‐scale farmers – and our results may not generalize to larger firms that operate within BOP economies, which may have certain market advantages (e.g., Bhatt et al, In press). Such businesses may have adopted practices that enable them to navigate and overcome weak their formal institutional environments and succeed (e.g., Kistruck et al, 2013).…”
Section: Discussionmentioning
confidence: 93%
“…Informal institutions persist because they shape behaviors through rituals, norms, and practices and in turn are legitimized through everyday practices of individuals. In other words, the caste system does not manifest itself primarily in formalized rules or explicit norms, rather, it provides the repertoire for shared expectations among groups within the society via deeply ingrained notions of socioeconomic hierarchy and norms for social interactions (Bhatt et al, 2022).…”
Section: Caste As a Distinct Informal Institutionmentioning
confidence: 99%
“…This opportunity may have been overlooked to date because such intermediaries are not necessarily using commercial mechanisms themselves. There is a scope for social entrepreneurship scholars to give this a more systematic attention (Bhatt et al , 2022).…”
Section: Embedding Values and Social Relationshipsmentioning
confidence: 99%