How do GenZ speakers use and process emoji in chatbot conversations: An eye-tracking study
Marina Zhukova,
Laurel Brehm
Abstract:This study investigates use and processing of emoji in chatbot conversations. 32 GenZ participants engaged in semi-naturalistic chats in an eye-tracker for ten minutes with a ChatGPT bot that used specific emoji from two personas (GenZ and Millennial). Eye-tracking and sentiment analysis revealed that the GenZ bot was typically positively perceived, while the Millennial bot showed one of two patterns: adaptation or hyperfocus on the ‘wrong’ emoji. The study sheds light on how emoji are used compared to words a… Show more
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