How Do Firms Use Consumer Science to Target Consumer Communication? The Case of Animal Welfare

Mancini, Maria Cecilia; Menozzi, Davide; Arfini, Filippo; Veneziani, Mario

doi:10.1016/b978-0-08-101007-5.00015-4

Cited by 11 publications

(15 citation statements)

References 36 publications

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“…The previous interpretation of a set of external requirements contributing to increasing cattle profitability has been substituted by a new consideration, i.e., animals are sentient beings [67]. Indeed, consumers search for healthy foodstuffs obtained through sustainable animal welfare processes and reduction of conventional meat consumption [68][69][70][71][72]. At the same time, food supply chain operators use animal welfare as a marketing tool in order to promote their corporate image and diversify the business [73][74][75][76][77].…”

Section: Literature Reviewmentioning

confidence: 99%

The Millennials’ Concept of Sustainability in the Food Sector

2019

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The aim of this study is to analyze the perception of the meaning of sustainability in the food sector. A sample of 268 University students belonging to the Millennial generation was identified and a survey was carried out to assess the interaction between this kind of Millennials and food sustainability. Collected data were explored with descriptive statistics, followed by multivariate statistical techniques to get an integrated vision of relationships among the variables. Outcomes evidence four groups of Millennials with specific peculiarities, i.e., “Socio-Nature Sensitives”, characterized by a high level of attention for the socio-economic dimension and sustainable ways of food production; “Info-Supporter”, very sensitive to labeling and warranty systems; “Proactive-Oriented”, interested in innovative activities; “Indifferent Millennials”, assigning the issue in general a low level of importance. Results provide useful information and some contribution to public institutions and private stakeholders so as to implement new rules and new tools in the food sector, so as to reach the target of reducing waste and pollution. Substantial literature on interaction between Millennials and sustainability in the food sector has not yet been developed; the aim of this pioneer study is to offer some contribution to the debate among stakeholders on driving choices towards new consumption rules and production patterns.

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Section: Literature Reviewmentioning

confidence: 99%

The Millennials’ Concept of Sustainability in the Food Sector

2019

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“…Immunocastration can also be an alternative for different production systems as described above. Consumers accept immunocastration for the production of Parma ham if animal welfare, product quality and consumer safety are guaranteed [122]. On the other hand, Heid and Hamm [123] show that German consumers are skeptical about immunocastration in organic pork production because they are worried about residues in meat.…”

Section: Societal Concerns and Immunocastrationmentioning

confidence: 99%

Sustainability of Pork Production with Immunocastration in Europe

et al. 2019

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Immunocastration, a technique to replace surgical castration of piglets, consists of two consecutive vaccinations to induce antibodies which transiently suppress testicular functions and avoid boar taint. It is a method to ensure both a high product quality and a high level of animal welfare. The impact of immunocastration on the three pillars of sustainability has been studied extensively. While all aspects of sustainability have been studied separately, however, a contemporary global overview of different aspects is missing. In immunocastrates, performance results are better than in barrows, but worse than in boars. The environmental impact of pork production with immunocastrates is lower than with barrows, but higher than with boars. The level of aggression is considerably lower in immunocastrates compared to boars. Societal concerns are mainly related to food safety, and are not supported by scientific evidence. After second vaccination, immunocastrates switch from a boar- to a barrow-like status. Therefore, the timing of second vaccination is a fine-tuning tool to balance advantages of boars with environmental and economic benefits against increased risk of welfare problems and boar taint. Nevertheless, both synergic and conflicting relationships between the pillars of sustainability must be communicated along the value chain to produce tailored pork products.

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“…This high acceptance rate can be explained by the trust that consumers have in their national food safety authority. Mancini et al [ 38 ] also found that Italian consumers would accept immunocastration for pork, even for traditional products, if government institutions guarantee a strong involvement in quality, safety, and ethical treatment. Swedish consumers also showed no aversion towards immunocastration in the study of Viske et al [ 23 ].…”

Section: Discussionmentioning

confidence: 99%

“…Similar observations were made by Mancini et al [ 29 ]. The preference for a reduced use of drugs has been mentioned as drawback for this method [ 38 ], which may also be an issue for ANAE. Although the term hormone was not used in the infographic provided with our survey, frequency of the CATA term “hormone” was around 30% for IMMUNO and around 15% for the boars.…”

Section: Discussionmentioning

confidence: 99%

Exploratory Survey on European Consumer and Stakeholder Attitudes towards Alternatives for Surgical Castration of Piglets

Aluwé

Heyrman

Almeida

et al. 2020

Animals

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Surgical castration of piglets without pain relief is still common practice in many countries. Possible alternatives for surgical castration are application of pain relief or anaesthesia or production of boars (entire males) and immunocastrates. Each of these alternatives faces advantages and disadvantages which may result in different citizen attitudes and consumers acceptability. Understanding which practice is acceptable to whom and why may further stimulate implementation. Consumer (n = 3251) and stakeholder (n = 1027) attitudes towards surgical castration without pain relief, surgical castration with anaesthesia, immunocastration, and production of boars were surveyed from April to June 2020 via an online questionnaire in 16 countries (>175 respondents per country). Surgical castration without pain relief was separated from each of the alternatives due to animal welfare and showed the lowest acceptability (32%). Within the alternatives, a further partitioning between the alternatives was based on perceived quality and food safety, with an acceptance of 85% for applying anaesthesia, 71% for immunocastration, and 49% for boar production. Differences depending on professional involvement and familiarity with agriculture could be observed, mainly for the acceptance of surgical castration without anaesthesia, immunocastration, and boars. Castration with anaesthesia was highly accepted by all types of respondents.

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How Do Firms Use Consumer Science to Target Consumer Communication? The Case of Animal Welfare

Cited by 11 publications

References 36 publications

The Millennials’ Concept of Sustainability in the Food Sector

The Millennials’ Concept of Sustainability in the Food Sector

Sustainability of Pork Production with Immunocastration in Europe

Exploratory Survey on European Consumer and Stakeholder Attitudes towards Alternatives for Surgical Castration of Piglets

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