How do dynamic capabilities transform external technologies into firms’ renewed technological resources? – A mediation model

Li‐Ying, Jason; Wang, Yuandi; Ning, Lutao

doi:10.1007/s10490-016-9469-9

Cited by 33 publications

(42 citation statements)

References 129 publications

(182 reference statements)

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“…All of the items that were used to measure the variables of subjective norms, purchase attitude, and purchase intention were normally distributed (with a skewness index range < |3.00| and a kurtosis index < |7.00| [77]). The procedures proposed by Baron and Kenny, which were often used to verify the mediation function of a variable [78][79][80], were used to test the mediation role of purchase attitude [76]. According to Baron and Kenny's method, three models were built and analyzed, as shown in Figure 3.…”

Section: The Mediation Function Of Purchase Attitudementioning

confidence: 99%

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

2019

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China is expected to become an increasingly important market for global organic food producers. This study aims to obtain a new and deeper understanding of how various antecedents affect organic food purchase behavior. Here, a survey based on validated measures is designed, and a total of 1750 consumers are interviewed. In addition to traditionally held beliefs concerning organic food, three unique perspectives, i.e., that organic foods are “luxuries for the rich”, “upscale”, and the objects of “marketing hype”, are confirmed for the first time. Furthermore, the influence of subjective norms on purchase intention is verified to be completely mediated by purchase attitude, suggesting that up to now, the role of social norms may have been simplified, and even underestimated by marketing researchers. Additionally, for the first time, identity expressiveness is confirmed to play a minor but significant role in purchase intention. Perceived trustworthiness is also confirmed to be the important predictor of purchase intention. Finally, household income is not only the second most important predicator of purchase intention, but it is also the most important predictor of actual purchase. These findings will be valuable for marketing scholars and all stakeholders in the organic food industry, particularly international agribusinesses that are wishing to enter the Chinese market.

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Section: The Mediation Function Of Purchase Attitudementioning

confidence: 99%

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

2019

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“…Through the lens of DC theory, our study sheds light on when and how the nexus Accordingly, our adoption of the DC theory highlights the important role of market orientation and brand management capability as a firm's higher-order dynamic branding capabilities in sustaining competitive advantage (Li-Ying et al, 2016). Previous research suggests brand management capability is critical in realizing the performance benefits of a firm's underlying brand orientation (e.g., Lee et al, 2017).…”

Section: Discussionmentioning

confidence: 75%

“…In examining performance variation across firms, strategy scholars have commonly adopted the theoretical lens of the RBV. According to the RBV, firms achieve superior performance through idiosyncratic combination of resources and capabilities (Li-Ying et al, 2016). Resources are tangible (e.g., raw materials) and intangible (e.g., organizational culture) assets available to firms for the conception and implementation of strategies (Morgan, 2012).…”

Section: Examining the Roles Of Brand Orientation Market Orientationmentioning

confidence: 99%

“…When coupled with a firm's underlying brand orientation, the market intelligence generated through market orientation should facilitate the renewal of the firm's systems and processes for developing and growing strong brands. Accordingly, we suggest market orientation and brand management capability capture a firm's higher-order dynamic branding capabilities given they reflect the firm's ability to engage in market-based learning and use the resulting insight to reconfigure the firm's resource base and enhance its capabilities in response to changing market demands (Morgan, 2012;Li-Ying et al, 2016).…”

Section: Examining the Moderating Role Of Competitive Intensity Via Tmentioning

confidence: 99%

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How and when does the brand orientation-market orientation nexus matter?

Lee

O’Cass

Sok

2019

JBIM

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Purpose While extant research highlights the importance of both market orientation and brand orientation in brand success, it is still unclear how they actually combine to contribute to brand performance. Grounded in the theoretical perspectives of the resource-based view and dynamic capabilities, this study unpacks how, and when, brand orientation and market orientation link systematically to influence brand performance. Design/methodology/approach In testing the research hypotheses involving mediation and moderation effects, survey data were gathered from a sample of business firms in the manufacturing sector and analyzed through regression analysis. Findings The results suggest brand orientation manifests through market orientation to influence brand performance via the intervening mechanism of brand management capability. The results also suggest at high levels of competitive intensity, the systematic combination of market orientation and brand orientation is critical in facilitating brand management capability enhancement and subsequent brand performance. Originality/value This study extends current literature by providing a more detailed account of how brand orientation and market orientation systematically combine to yield superior brand performance via the mediating role of brand management capability. This study also provides further insights into how, in response to different levels of competitive intensity, the systematic combination of brand orientation and market orientation is managed to facilitate brand management capability enhancement and subsequent brand performance.

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“…One stream of open innovation research shows that open innovation activities are usually depicting how a firm can leverage on external entities to increase its knowledge learning, profits, and societal impact (e.g., Cassiman & Valentini, 2016;Li-Ying, Wang, & Ning, 2016;Dahlander & Gann, 2010;Laursen & Salter, 2006). It basically involves the use of inflows and outflows of knowledge to accelerate innovation development, namely, knowledge dimension.…”

Section: Theory and Hypotheses Developmentmentioning

confidence: 99%

Establishing a typology of open innovation strategies and their differential impacts on innovation success in an Asia-Pacific developed economy

Cheng

Shiu

2019

Asia Pac J Manag

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Firms use open innovation strategy to explore external knowledge or exploit internal knowledge to benefit their product/service innovations, and thus enhance their innovation performance. However, a lack of relational mechanisms makes it more difficult for collaborative partners to share their knowledge assets. Existing literature lacks a clear explanation of how knowledge and relational mechanisms simultaneously function for innovation success. In response, this study attempts to answer: (1) Can archetypes of open innovation strategies be identified by knowledge and relational mechanisms simultaneously? And, (2) Do they differ in their ability to predict innovation success under the condition of innovation process characteristics? An exploratory study of 78 open innovation firms reflects four archetypes of open innovation strategies. A subsequent cross-industry survey of 248 open innovation firms in Taiwan reveals that the four archetypes of open innovation strategies result in varying degrees of innovation success, and innovation process characteristics positively moderate such associations.

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How do dynamic capabilities transform external technologies into firms’ renewed technological resources? – A mediation model

Cited by 33 publications

References 129 publications

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

How and when does the brand orientation-market orientation nexus matter?

Establishing a typology of open innovation strategies and their differential impacts on innovation success in an Asia-Pacific developed economy

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