“…These cues are significant in predicting the quality attributes at the point of purchase (Steenkamp, 1989). Visual properties, such as color (Bernard et al, 2018;Chen, 2012;Høibø & Nyrud, 2010;De Morais & Pereira, 2015;Nicholls & Barber, 2010;Nyrud et al, 2008;Strobel et al, 2017), knots (Broman, 2001;Høibø & Nyrud, 2010;Manuel et al, 2016;Nyrud & Bringslimark, 2010), and grain (Chen, 2012;Nicholls & Barber, 2010;Strobel et al, 2017) were investigated in most of the studies. In the results, consumers preferred a homogeneous visual appearance and moderate color intensity in the case of wooden deck materials (Nyrud et al, 2008); furthermore, they preferred wood with fewer knots over wood with many knots (Nyrud & Bringslimark, 2010).…”