Abstract:International audiencePurpose – The objective of this research is to understand how children develop their aesthetic sensibility. This question will be examined using modern art pictures and logos. Design/methodology/approach – The study refers to a qualitative method based on interviews with children aged 7 to 12. A total of 24 children were questioned. In order to reinforce the corpus, the authors tried to even out the proportion of girls and boys and to vary their social origins. The study was conducted dur… Show more
“…Such involvement was most observed for girls belonging to the higher age groups. Consistent with the literature (Coughlin and Wong, 2003;Ezan and Lagier, 2009;Young, 2004), both girls and boys of all age groups showed a strong participation in decision processes involving products featuring licensed characters or strong gender differences (as pink and glitter for girls, dragons and skulls for boys).…”
Purpose -This article seeks to make a critical contribution to the contemporary debate on the active role of children as consumers, exploring the different meanings children confer on consumer goods and spaces in retail settings.Design/methodology/approach -A total of 60 children were unobtrusively observed in ten Italian apparel stores.Findings -Children tend to subvert the stores' possible uses and symbolizations by actively re-appropriating the meanings of products, promotional stimuli and spaces through play.Practical implications -The analysis of children's lived experience of commercial spaces enables retailers to adjust the stores' environment to children's demands, recognising their role as active meaning creators.Originality/value -The playful re-appropriation of spaces, products and promotional stimuli emerged as a mechanism through which children learn to consume, reinforcing their knowledge and attitudes about retail settings, products and brands.
“…Such involvement was most observed for girls belonging to the higher age groups. Consistent with the literature (Coughlin and Wong, 2003;Ezan and Lagier, 2009;Young, 2004), both girls and boys of all age groups showed a strong participation in decision processes involving products featuring licensed characters or strong gender differences (as pink and glitter for girls, dragons and skulls for boys).…”
Purpose -This article seeks to make a critical contribution to the contemporary debate on the active role of children as consumers, exploring the different meanings children confer on consumer goods and spaces in retail settings.Design/methodology/approach -A total of 60 children were unobtrusively observed in ten Italian apparel stores.Findings -Children tend to subvert the stores' possible uses and symbolizations by actively re-appropriating the meanings of products, promotional stimuli and spaces through play.Practical implications -The analysis of children's lived experience of commercial spaces enables retailers to adjust the stores' environment to children's demands, recognising their role as active meaning creators.Originality/value -The playful re-appropriation of spaces, products and promotional stimuli emerged as a mechanism through which children learn to consume, reinforcing their knowledge and attitudes about retail settings, products and brands.
“…In the meantime, according to Ezan and Lagier (2009), visual beauty is the most essential component in children's aesthetic value assessment, considering the child's involvement, age, and gender. As a result, this is viewed as a component that will impact children's diverse reading interests when it comes to a children's magazine (Ismail et al, 2021).…”
Section: Literature Review Aesthetic Valuementioning
Statistics indicated that Malaysians are still far away to be classified as a "reading society" with less than 3 hours per week spent for reading. Government and non-governmental organisations are still debating and implementing reading campaigns, initiatives and efforts aimed at promoting and cultivating reading interest among society especially children. With several debates among experts on this subject, one key component contributing to reading interest is the aesthetic values of the publication. According to a survey of the literature, aesthetic values can be classified as visual or sensory experience. The aesthetic value is crucial in the production of children's magazines since it is viewed as a factor in attracting children's reading attention. Hence this study aims to identify the aesthetic values in children's magazine, to identify reading interest, and to determine the relationship of both variables. The quantitative method and purposive sampling technique were used in this study. The data were taken from questionnaire that has been distributed to pre-school teachers from Tabika Kemas Negeri Sembilan, Malaysia. In summary, the results indicated that the aesthetic value of storytelling showed a high relationship with interest in reading (r = 0.701, sig = 0.00) compared to genre (r = 0.493, sig = 0.00) and design (r = 0.484, sig = 0.00).
“…the free energy has the form (5B) and can be expressed in the form of a q-integral (cf. [21]). For 0 < q < 1 the q-integral is defined as (5.5)…”
Section: Td and Fractalsmentioning
confidence: 99%
“…We follow here [29] (JMP 50 (2009), -13303) (cf. also [2,5,18,21,22,29,30,31,33,38,39,42,49,52,53,56,64,65,68,73,76,80]. Denote the q-logarithm and exponential via (6.1)…”
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