How do businesses achieve sustainable success and gain a competitive advantage in the green era?

Abstract

PurposeTo attain green economic efficiency, small, micro and medium-sized firms must follow environmental paradigms. This research aims to discover the relationship between green intellectual capital, green entrepreneurial orientation, green marketing, green organizational culture and competitive advantage strategies to attain sustainable manufacturing business success.Design/methodology/approachToday, many companies have accepted their responsibilities, that their operations should not harm the environment. This paper aims to discover the relationship between green factors and competitive advantage strategies to succeed in sustainable manufacturing. The employees of the large manufacturing firms in China are the sample population of the present investigation. Through simple random sampling, surveys were distributed via email. The present study was a quantitative analysis. The analytical tool utilized here was structural equation modeling and SmartPLS program applications.FindingsThe empirical outcomes find that green intellectual capital positively influences competitive advantages and sustainable success in business. In addition, the impact of green entrepreneurial orientation on competitive advantages and sustainable success is positive and significant. The findings illustrated that green marketing is an essential factor in competitive advantage and sustainable success in business. Another point is that green organizational culture positively affects competitive advantages and sustainable success. Finally, competitive advantages have significantly affected sustainable success in business.Practical implicationsThe outcomes help specialists enhance their practices to reflect sustainable business efficiency and competitive advantages.Originality/valueThis is the first study that examined businesses' sustainable success and green factors in a comprehensive model and using a specific sample of manufacturing companies based on green technologies.

Does green intellectual capital matter for reverse logistics competency? The role of regulatory measures

“…The data analysis with the help of PLS-SEM is found to be more beneficial and relevant to previous research (e.g. Yusoff et al, 2019;Can Saglam et al, 2021;Mansoor et al, 2021;Wang et al, 2022;Asiaei et al, 2022).…”

“…GIC is the integration of environmental knowledge sources as well as the firm's green competencies to obtain a competitive advantage. GIC facilitates the attainment of knowledge of an organization for conducting green management (Wang et al, 2022). In addition, GIC provides full compliance with international environmental legislation as well as addresses the customers' environmental awareness (Mansoor et al, 2021).…”

“…As it is a fairly novel concept, investigations of GIC are relatively scant in the literature (Chang and Chen, 2012;Yusoff et al, 2019;Mansoor et al, 2021). Wang et al (2022) asserted that GIC is a significant determinant of competitive advantage and sustainable success Does GIC matter for RL competency? in business.…”

Design/Engineering For Production (DEFP) and Shipyard: A Review on the Malaysian Technological Aspects and Practices

“…Traditionally, various researchers have suggested that companies get a sustained competitive edge by implementing strategies that leverage their internal strengths by responding to environmental opportunities while neutralizing external threats and avoiding the weaknesses [39][40][41][42]. The study on sources for sustained competitive derives from the perspective of isolating a firm's opportunities and threats [43].…”

Faktor-Faktor Yang Mempengaruhi Green Competitive Advantage

“…Hasil pengujian hipotesis ke enam menunjukkan bahwa green organizational culture tidak memberikan pengaruh positif terhadap green competitive advantage. Temuan ini tidak sejalan dengan penelitian Widiyati & Murwaningsari (2021), C. H. Wang (2019), dan W. Wang et al, (2022). Green organizational culture belum dapat memberikan pengaruh terhadap green competitive advantage karena walaupun perusahaan telah mempunya komitmen terhadap pengelolaan lingkungan, tetapi perusahaan belum melakukan penerapan secara maksimal terhadap manajemen lingkungan dan perlindungan lingkungan, sehingga perusahaan belum memiliki karakteristik atau ciri khas lingkungan hijau yang sulit ditiru oleh para pesaingnya.…”