How do authenticity and quality perceptions affect dining experiences and recommendations of food trucks? The moderating role of perceived risk

Shafieizadeh, Kiyan; Alotaibi, Salman; Tao, Chen-Wei

doi:10.1016/j.ijhm.2020.102800

Cited by 37 publications

(42 citation statements)

References 63 publications

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“…Huang et al (2017) adopted the pleasure-arousal-dominance model and identified arousal as a significant predictor of people’s willingness to spread WOM in virtual communities. Shafieizadeh et al (2021) demonstrated that memorable dining experience even had a stronger positive effect on people’s willingness to spread WOM than satisfaction. Given the importance of WOM and eWOM, the researchers propose a research model (Figure 1) by hypothesizing that:…”

Section: Literature Reviewmentioning

confidence: 99%

Dining in the sharing economy: a comparison of private social dining and restaurants

Lin

2021

IJCHM

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Purpose In view of the intense competition between businesses in the sharing economy and the conventional hospitality industry, this study aims to compare consumers’ private social dining and restaurant dining experiences. Design/methodology/approach In-depth interviews with 29 private social diners were conducted to yield 10 dining experiential domains, which were then validated using online survey data from 840 diners across four sample groups – local (Hong Kong) private social diners, local (Hong Kong) restaurant diners, overseas private social diners and overseas restaurant diners – to empirically examine a mechanism through which the dining experience influences diners’ psychological and behavioral responses. Findings The significant differences emerged among the four sample groups in their evaluations of dining experiences. The mediating role of memorability appeared weaker in overseas settings than in local settings. Practical implications The findings suggest restaurateurs be creative and open-minded in designing dining experiences that go beyond food-related satisfaction. Destination marketers should also find the findings insightful because they can diversify their catering offerings by differentiating private social dining with conventional restaurants. Originality/value The study presents a novel angle on experiential consumption in the sharing economy to focus on food-sharing activities, which is thought to complement the currently skewed research focus in the sharing economy. A theoretically driven mechanism was also validated to explain the experiential differences between conventional restaurants and private social dining.

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Section: Literature Reviewmentioning

confidence: 99%

Dining in the sharing economy: a comparison of private social dining and restaurants

Lin

2021

IJCHM

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“…The previous study explains that if consumers have less technology awareness and perceived risk, it will positively impact their behavioral intention, enhancing their willingness to adopt new technology (Chen and Aklikokou, 2020). A prior study describes how a person's risk perception influences their behavioral intention (Shafieizadeh et al, 2021). Other conceptualizations combine perceived risks with the consumer's perception of behavioral intention that influences technology adoption (Trudel et al, 2014).…”

Section: Mediating Role Of Perceived Riskmentioning

confidence: 99%

“…Perceived risk refers to consumers' impression of the degree of uncertainty of utilizing technology because they do not comprehend and understand it (Lim, 2003), measured by three items adapted from Shahzad et al (2018). Government support includes the legal mechanisms established for the authorized bodies to oversee and ensure network operators and technology users perform their responsibilities and avoid violations (Shafieizadeh et al, 2021). Its moderating role was tested using four questions adapted from Albayati et al (2020).…”

Section: Behavioral Intentionmentioning

confidence: 99%

“…Research on the uses and gratification focuses on how users feel delighted while using unique and innovative technologies in daily life for comfort and ease (Shafieizadeh et al, 2021). In contrast, perceived usefulness depicts the feeling of the consumers when they consider that their selected service will be improved by the application of technology (Hileman and Rauchs, 2017).…”

Section: Introductionmentioning

confidence: 99%

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Factors Affecting Adaptability of Cryptocurrency: An Application of Technology Acceptance Model

et al. 2022

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Cryptocurrency has revolutionized the economic system of the world. It provides a new and innovative means of exchange that has speedily invaded the financial market trends and changed the traditional cash world. However, consumers have low acceptability for blockchain-based cryptocurrency due to increasing online scams and the absence of a regulatory framework. There is also a misconception about its usage on many platforms, which has created a clear gap in the literature to address this issue. Therefore, the current study intends to investigate the effect of technology awareness on the behavioral intention of crypto users through perceived factors (usefulness, ease of use, risk). It also empirically examines the moderating role of government support on these indirect paths. The underlying framework is investigated by surveying 333 respondents from the Z generation. Results revealed that perceived factors (usefulness, ease of use, risk) mediate the relationship between technology awareness and behavioral intention. Furthermore, government support strengthens the indirect relationship of technology awareness on behavioral intention through technology acceptance determinants, such that the effect of technology awareness on behavioral intention through perceived factors (usefulness, ease of use, risk) is more assertive when government support is high. The findings will provide a new dimension to different financial bodies implementing monetary policy and highlight the need to adopt innovative digital technologies in Pakistan.

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“…Using the model of goal-directed behavior (Perugini, and Bagozzi, 2001), Shin et al (2018) observed that psychological variables such as subjective norm, perceived behavioral control, and past food truck-related behavior affects the consumers' desire and intention to visit food trucks. Shafieizadeh, Alotaibi, and Tao (2021) further showed the positive impact of perceived ethnic food truck authenticity on the consumers' dining satisfaction using the tenets of expectancy-disconfirmation theory (Oliver, 1980). The focus of our study is to understand how different cues related to food truck experience impact customers' patronage intentions and adopts the S-O-R framework proposed by Mehrabian and Russell (1974) that posits that the different social and physical cues in an environment impact a person's emotional orgasmic state that then affects their behavioral state.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Attracting the millennial customer: the case of food trucks

Kraus

Sen

Savitskie

et al. 2022

BFJ

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Purpose The purpose of this paper is to examine millennial customer perceptions of food trucks and to identify factors that can foster their behavioral intentions pertaining to food trucks.Design/methodology/approach The study is based on a sample of 247 millennial customers of various food truck vendors in the United States and was assessed using ordinary least squares regression analysis.Findings Food truck image and employee friendliness were found to impact both customer satisfaction and word of mouth behavior; however, the other hypotheses were not supported.Research limitations/implications There were two limitations. The first was that one of the constructs did not achieve the minimum average variance extracted. The second was that data collection was done in a single city in the United States; therefore, future research could overcome these limitations through a refinement of the construct’s items and targeting more cities.Originality/value There has been limited academic research on the millennial customer perceptions of the food truck phenomenon. This research addresses that gap through a field study that examines factors that contributed to the growth and popularity of food trucks among millennials

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How do authenticity and quality perceptions affect dining experiences and recommendations of food trucks? The moderating role of perceived risk

Cited by 37 publications

References 63 publications

Dining in the sharing economy: a comparison of private social dining and restaurants

Dining in the sharing economy: a comparison of private social dining and restaurants

Factors Affecting Adaptability of Cryptocurrency: An Application of Technology Acceptance Model

Attracting the millennial customer: the case of food trucks

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