2014
DOI: 10.12738/estp.2014.6.2028
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How Differences among Data Collectors are Reflected in the Reliability and Validity of Data Collected by LikertType Scales?

Abstract: The purpose of this study is to investigate association of data collectors' differences with the differences in reliability and validity of scores regarding affective variables (motivation toward science learning and science attitude) that are measured by Likert-type scales. Four researchers trained in data collection and seven science teachers who did not undergo any training, gathered data from 391 ninth-grade students. The data collection instruments were the "Motivation toward Science Learning Scale" and "… Show more

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Cited by 2 publications
(2 citation statements)
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“…Sales promotions are widely used by businesses to expand into new areas, create a strong brand, raise awareness, increase sales, provide value to their products and services, and differentiate themselves from their rivals. According to Köksal et al (2014) , sales promotions strongly impact brand preference and purchase intent. Blythe et al (2005) claims that sales promotion is essential to brand recognition, which may affect a consumer’s choice to purchase in the future.…”
Section: Theoretical Framework and Hypotheses Developmentmentioning
confidence: 99%
“…Sales promotions are widely used by businesses to expand into new areas, create a strong brand, raise awareness, increase sales, provide value to their products and services, and differentiate themselves from their rivals. According to Köksal et al (2014) , sales promotions strongly impact brand preference and purchase intent. Blythe et al (2005) claims that sales promotion is essential to brand recognition, which may affect a consumer’s choice to purchase in the future.…”
Section: Theoretical Framework and Hypotheses Developmentmentioning
confidence: 99%
“…Consequently, another limitation is the resources needed to target a population of employees to evaluate top management and decision makers on whether the employees can identify defects in the antisocial behavior of their managers' personality, characteristics, or traits. Köksal et al (2014) mentioned that discrepancies originating from data collectors, researchers, investigators, or whoever is collecting the data could lead to differences in the values of reliability and validity. These issues have a negative effect on the accuracy of inferences based on measurements and self-reporting surveys.…”
Section: Limitations Of the Studymentioning
confidence: 99%