“…As a result of the literature review on the effects of overtourism on ICH, it has been observed that specific effects are at the forefront. For example, overtourism has an impact on the demand for ICH (Chen, 2020;Dang et al, 2021;Petronela, 2016;Qui, 2022;Yuan et al, 2020), ICH production (Masoud et al, 2019;Su, 2021;Sun and Liu, 2022), ICH sales process (Zhang & Lee, 2022), ICH authenticity (Bortolotto, 2021;Maags, 2021), ICH economic value (Kim et al, 2019;Luo et al, 2022). Since the literature also supported the questions, the literature significantly contributed to creating themes.…”