How deep to dig: effects of web-scraping search depth on hyperlink network analysis of environmental stewardship organizations

Abstract

Social network analysis (SNA) tools and concepts are essential for addressing many environmental management and sustainability issues. One method to gather SNA data is to scrape them from environmental organizations’ websites. Web-based research can provide important opportunities to understand environmental governance and policy networks while potentially reducing costs and time when compared to traditional survey and interview methods. A key parameter is ‘search depth,’ i.e., how many connected pages within a website to search for information. Existing research uses a variety of depths and no best practices exist, undermining research quality and case study comparability. We therefore analyze how search depth affects SNA data collection among environmental organizations, if results vary when organizations have different objectives, and how search depth affects social network structure. We find that scraping to a depth of three captures the majority of relevant network data regardless of an organization’s focus. Stakeholder identification (i.e., who is in the network) may require less scraping, but this might under-represent network structure (i.e., who is connected). We also discuss how scraping web-pages of local programs of larger organizations may lead to uncertain results and how our work can combine with mixed methods approaches.