Abstract:We performed an inductive study to advance theory on how a crisis can inspire individuals to be persistently creative in successive cycles. We draw from rich data of 17 volunteer projects in the Tech4Covid movement, a Portuguese organization of entrepreneurs who gathered online to develop digital solutions to help society during the COVID‐19 pandemic. This empirical context is uniquely suited to study how interactions with intended beneficiaries during crises can encourage creators to initiate and continue cre… Show more
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