Abstract:This study aims to explore the utilization of user-generated content for product improvement and decision-making processes. In the era of big data, the channels through which enterprises obtain user feedback information are transitioning from traditional methods to online platforms. The original data for this study were obtained from customer reviews of cordless hairdryers on JD.com. The specific process is as follows: First, we used the Python Requests package to crawl 20,157 initial comments. Subsequently, t… Show more
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