“…First, perceived CSR promotes employees’ positive attitudes and behaviours, such as organisational commitment (Erdogan, Bauer, & Taylor, ), organisational identity (De Roeck, El Akremi, & Swaen, ), organisational trust (Farooq, Payaud, Merunka, & Valette‐Florence, ), job satisfaction (Glavas & Kelley, ), employees’ creativity (Spanjol, Tam, & Tam, ), organisational citizenship behaviour (Farooq, Rupp, & Farooq, ), and so on. Second, perceived CSR reduces employees’ negative attitudes and behaviours, such as organisational cynicism (Sheel & Vohra, ), turnover intention (Carnahan, Kryscynski, & Olson, ), and organisational deviation (Evans, Goodman, & Davis, ). Although most of the research has reached an agreement about perceived CSR and employees’ attitudes and behaviours, some inconsistent findings remain (see Wisse et al, ) due to some interfering factors, such as measurement and sampling errors and some possible moderators such as the samples’ demographic characteristics.…”