Abstract:Corporate Social Responsibility (CSR) is a marketing tool that significantly affects the consumers' attitude and behavior. The study investigates the positive and negative effects of CSR, consumers' attitude and behavior. Furthermore, examine trust as a mediator between CSR and consumers' attitude and CSR and consumers' behavior also the part of this study. This paper provides companies to understanding regarding the consumers' attitude and behavior about CSR. This study conclude that CSR may be associated wit… Show more
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