How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction

Ali, Hafiz Yasir; Danish, Rizwan Qaiser; Haq, Muhammad Asrar ul

doi:10.1002/csr.1781

Cited by 187 publications

(184 citation statements)

References 114 publications

(141 reference statements)

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“…Three‐item scale was adapted from balanced scorecard developed by Kaplan and Norton () to measure financial performance. Researchers considered Balanced Scorecard as the best instrument to measure financial performance (Ali, Danish, & Asrar‐ul‐Haq, ; Hoque & James, ; Saeidi et al, ). The value of Cronbach's alpha (α = 0.92) was above the cut‐off point.…”

Section: Methodsmentioning

confidence: 99%

The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership

Javed

Rashid

Hussain

et al. 2019

Corp Soc Responsibility Env

Self Cite

206

182

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Drawing on stakeholder theory and contingency theory, this study examines the effects of Corporate Social Responsibility (CSR) on corporate reputation and financial performance of Pakistani firms with a moderating role of responsible leadership. Perceptual data on CSR, reputation, and performance were collected from 224 seniorlevel Pakistani managers through a questionnaire survey. Structural equation modeling was used to analyze the data. The results reveal that socially responsible initiatives for disparate stakeholders significantly and positively influence corporate reputation and financial performance. Moreover, CSR-reputation and CSRperformance direct relationships were found to be negatively moderated by responsible leadership. It suggests that when socially responsible firms have leaders with strong stakeholder values, they practice excessive CSR that hurts performance. K E Y W O R D S contingency theory, corporate reputation, corporate social responsibility, financial performance, Pakistan, responsible leadership, stakeholder theory

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Section: Methodsmentioning

confidence: 99%

The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership

Javed

Rashid

Hussain

et al. 2019

Corp Soc Responsibility Env

Self Cite

206

182

View full text Add to dashboard Cite

show abstract

“…Hence, Johnson (2015) provided some evidences on the connection between awareness and implementation of environmental and social practices in SMEs. Recently, an interesting paper integrated in the same analysis a sample 26% firms with less than 100 employees, 68% firms 100 -500 employees and 6% of them with more than 500 workers from Pakistan (Ali, Danish, & Asrar-ul-Haq, 2020). So, part of the analysis were SMEs and large companies.…”

Section: Csr For Smesmentioning

confidence: 99%

Do size and age of small and medium-sized enterprises matter in corporate social responsibility?

Çera¹,

Belás²,

Maroušek³

et al. 2020

Economics &Amp; Sociology

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The aim of this paper is to investigate whether corporate social responsibility (CSR) is affected by firm characteristics (firm age and size) or not. The study is conducted on a firm-level data collection through a questionnaire. The paper uses factor analysis to compose the CSR variable and nonparametric methods to examine the above associations in a sample size of 822 small and medium-sized enterprises (454 firms from Czech Republic and 368 firms from Slovakia). The results revealed that the CSR is not perceived similar in both countries leading to country differences. It was found no association between CSR and firm size. Hence, size do not matter in CSR for firms operating in both countries. However, firm age matters in CSR, especially for Slovak firms. Moreover, evidence showed that the older Slovak firms are less prone towards CSR. In the Czech sample, one indicator of CSR reflected positive relationship with firm age. The current study adds to the literature by offering insights on linking firm characteristics to CSR. By studying factors which influence CSR, the paper offers the possibility to better understand entrepreneurship mindset in the context of the Central Europe.

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“…From a commercial standpoint, CSR activities strengthen the brand–consumer bond (Ali et al, 2020; Jain & Winner, 2016; López‐Pérez et al, 2017). Numerous studies, in fact, examine links between consumer perceptions of CSR and purchase intention (Sen & Bhattacharya, 2001; Torres et al, 2012), and between CSR and loyalty (Cuesta‐Valiño et al, 2019; Park & Kim, 2019; Uhlig et al, 2020), finding positive links between such constructs.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

“…As we explain in Section 2, the interaction between firms and consumers is changing, and, therefore, firms have to adopt more sophisticated strategies as consumers have learned by themselves to make choices by following their knowledge about how companies conduct their business. Going deep into these interactions, different studies analyze the effect of CSR on brand image (Ali, Danish, & Asrar‐ul‐Haq, 2020; Ferrell, Harrison, Ferrell, & Hair, 2019; López‐Pérez, Melero, & Sese, 2017), on consumer purchasing behavior (Grimmer & Bingham, 2013; Torres, Bijmolt, Tribó, & Verhoef, 2012), on the degree of loyalty (Cuesta‐Valiño, Gutiérrez, & Núñez, 2019; Park & Kim, 2019; Uhlig, Mainardes, & Nossa, 2020), or on their predisposition to recommend the company's products to other consumers (Hwang & Kim, 2019; Oh & Ki, 2019). But most of those work focuses on developed economies.…”

Section: Introductionmentioning

confidence: 99%

CSR and branding in emerging economies: The effect of incomes and education

Cambra‐Fierro

Flores‐Hernández

Pérez³

et al. 2020

Corp Soc Responsibility Env

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Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the effect of CSR initiatives on consumer behavior on those economies, it seems that further research on this issue is necessary. In particular, we analyze the extent to which CSR affects the connection and links of the consumer to the brand (i.e., self-brand connection, brand engagement). The main contribution of the paper to the field is the analysis of the interaction between CSR and branding in the context of an emerging economy. To that aim, and also in a novel way, we use the Stimuli-Organism-Response (SOR) model for a sample of more than 400 food and beverage consumers in Metropolitan Lima, Peru. Our results show that CSR effectively acts as a stimulus for consumers to identify and link to brands and that, in addition, these links generate buy-back (i.e., loyalty) and recommendation behaviors (i.e., WOM) which, in turn, create a great commercial value for companies. This research also analyses how incomes and educational levels moderate the intensity of such links. For practical implications, global trends in managing CSR and branding may be useful, although some cross-cultural and context-specific adaptations are necessary.

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How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction

Cited by 187 publications

References 114 publications

The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership

The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership

Do size and age of small and medium-sized enterprises matter in corporate social responsibility?

CSR and branding in emerging economies: The effect of incomes and education

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