How consumers reconcile discordant food retailer brand images

Beresford, Paul; Hirst, Craig

doi:10.1080/0267257x.2020.1783347

Cited by 8 publications

(3 citation statements)

References 33 publications

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“…It encourages policymakers to formulate effective marketing strategies applicable to the relevant retail food chains. Consumer behaviour in grocery stores in other countries was investigated by, e. g. Hecht et al (2020), , Beresford & Hirst (2020), Li et al (2020), Wang et al (2020).…”

Section: Entrepreneurship and Sustainability Issuesmentioning

confidence: 99%

Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores

Čabinová¹,

Gallo²,

Dobrovič³

et al. 2023

JESI

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The paper's chief goal is to determine the impact of COVID-19 on consumer purchasing behaviour and purchasing decisions concerning selected factors affecting consumers when buying food products in chain stores. The research was conducted in V4 countries, and data were obtained from a questionnaire. Essential research methods, such as analysis, synthesis, comparison, induction and deduction, were used in the presented research. Selected basic methods of descriptive statistics, normality tests and correlation coefficients were also applied. After evaluating the results of the questionnaire and verifying the research hypotheses, the expected conclusion regarding the apparent impact of COVID-19 on consumer purchasing and decision-making was confirmed. The hypothesis focused on buying behaviour in relation to gender (p = 0.03665), and economic status (p = 0.0407) was confirmed, manifesting a statistically significant relationship between these factors. A statistically significant relationship between age and buying behaviour during the COVID-19 pandemic was not confirmed (p > 0.05). The research's benefit is identifying changes in buying behaviour and consumer decision-making during the COVID-19 pandemic, which is crucial information, especially for entrepreneurs who can thus adjust their business activities to the current customer needs.

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Section: Entrepreneurship and Sustainability Issuesmentioning

confidence: 99%

Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores

Čabinová¹,

Gallo²,

Dobrovič³

et al. 2023

JESI

View full text Add to dashboard Cite

show abstract

“…consumers are also labels addressed by the studies on public stigma. As to stigmatized products,Sundar et al (2021) explore how unnatural product claims bias consumers' attitudes and choices Beresford and Hirst (2020). show how brands can also be stigmatized by consumers.Although moral-related stigma toward consumers is addressed byChin et al (2019) in the context of bankruptcy, consumers' moral judgment against products is a more common topic in the literature we investigated.…”

mentioning

confidence: 99%

Stigma in marketing and consumer research: A literature review and research agenda

Rocha,

Veloso

2024

J of Consumer Behaviour

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Stigma is a discrediting attribute that emerges in social interactions, playing different roles in different contexts. Several fields (e.g., sociology and psychology) have dedicated special attention to this phenomenon as it significantly impacts people's lives. Although there is some interest in the idiosyncrasies of stigma in marketing and consumer behavior, the literature investigating such a concept is still fragmented. This systematic literature review addresses the stigma concept in marketing and consumer behavior studies by analyzing 82 articles directly approaching stigma in empirical studies. As to the contributions of our study: (1) it synthesizes the literature on stigma in marketing and consumer research, presenting the state‐of‐the‐art in this domain; (2) our two‐step thematic analyses combine a descriptive assessment of our sample by using consolidated models from socio‐psychology and an examination of the articles from the perspective of the dynamic nature of stigma in the marketplace and the processes of stigmatization and destigmatization; (3) it put forward a future research agenda suggesting research avenues worth exploring by marketing and consumer behavior researchers to advance knowledge on marketplace stigma. We found that stigma is a topic that fits in a wide range of theories, contexts, and methods in marketing and consumer behavior literature.

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“…As to stigmatized products, Sundar et al (2021) explore how unnatural product claims bias consumers' attitudes and choices. Beresford and Hirst (2020) show how brands can also be stigmatized by consumers. Although moral-related stigma toward consumers is addressed by Chin et al (2019) in the context of bankruptcy, consumers' moral judgment against products is a more common topic in the literature we investigated.…”

Section: Public Stigmamentioning

confidence: 99%

Stigma in the marketplace

Rocha

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The incentive and inspiration I got from my family and friends were determinants for getting me here. First and foremost, I sincerely thank my daughter Alice and my wife Natalia for sharing the ups and downs of this journey. My mom Helena, my dad Ademir, and my brother Marcel are the other unconditional supporters I thank for having my back. I could not have done it without you.An academic journey cannot be completed on one's own. I was fortunate enough to have Andres as my doctoral advisor and co-author. Words cannot express my gratitude. You are the best. I was also lucky to have other brilliant co-authors collaborating on the papers that are part of this dissertation. In alphabetical order,

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How consumers reconcile discordant food retailer brand images

Cited by 8 publications

References 33 publications

Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores

Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores

Stigma in marketing and consumer research: A literature review and research agenda

Stigma in the marketplace

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