How consumers are willing to pay for low-carbon products? – Results from a carbon-labeling scenario experiment in China

Influence of perceived value on purchasing decisions of green products in Brazil

“…A C C E P T E D ACCEPTED MANUSCRIPT 23 corroborate, on a general level, the findings by Aguilar and Vlosky (2007), Saphores et al (2007), Gleim et al (2013), Shuai et al (2014), Tully and Winer (2014), and Vecchio and Annunziata (2015). All these studies described consumers' willingness to pay premium prices for socially responsible products.…”

“…All these studies described consumers' willingness to pay premium prices for socially responsible products. The results of Shuai et al (2014) suggest that demographic variables such as education and income levels positively impact willingness to pay. Similarly, Vecchio and Annunziata (2015) identified that consumers with higher income levels and belonging to older age cohorts are more willing to pay premium prices for sustainability-labelled chocolate bars.…”

Supply-Chain Pricing and Coordination for New Energy Vehicles Considering Heterogeneity in Consumers’ Low Carbon Preference

“…Some studies have examined the impact of low carbon preferences, as well as the methods and attitudes toward the fossil fuel used, on the production process [3][4][5]. Meanwhile, some research has constructed a demand function to systematically characterize the relationship between low carbon preferences, price, and product demand, and to investigate the impact of low carbon preferences on demand and price [6][7][8]. In addition, some studies have examined the influence of consumers' preferences for low carbon on supply chain coordination and optimization decisions from different perspectives.…”

For the sustainable performance of the carbon reduction labeling policies under an evolutionary game simulation

“…Each enterprise proposed in this study has two strategic options. The first option is to implement the carbon reduction labeling scheme (hereinafter referred to as "Implement"), including the application of carbon labeling certification, use of lowcarbon technologies, and so on (Shuai et al, 2014). The second is not to implement the carbon reduction labeling scheme (hereinafter referred to as "N-implement").…”

“…For instance, Wal-Mart has spent $30 million on the development of "green" refrigerators and seen sales increase by 20% (Fetterman, 2006). However, the additional cost of low-carbon certification and technologies, market risk, and complexity of the external business environment may result in uncertainty regarding commercial success (Zhao et al, 2013;Shuai et al, 2014;Bi et al, 2015). In this context, governments play a leading role in developing well-designed policies to drive industrial innovation into product sustainability and thus promote sustainable performance (Kanada et al, 2013;Choi, 2015).…”