How consumer involvement influences consumption-elicited emotions and satisfaction

Abstract

There is scarce research on the relationship between the level of consumer involvement and consumption-elicited emotions. So, we address the following questions: What is the influence of consumer involvement on consumption-elicited emotions?; Are positive emotions prevailing in highly involved consumers?; and Are negative emotions more dominant in low-involved consumers?. For this purpose, three different levels of consumer involvement have been considered-low (n = 228), medium (n = 493), and high (n = 601). A Manova test was developed to analyze the relationship between consumption emotions and the level of consumer involvement. The results suggest that consumers should surpass an involvement threshold to develop a negative emotional appraisal and provoke negative affect. Similarly, our findings indicate that medium-involved consumers experience higher unpleasant emotions.

E-Senses, Panel Tests and Wearable Sensors: A Teamwork for Food Quality Assessment and Prediction of Consumer’s Choices

“…In this context, creating specific lexicons adapted for different populations is at the base of the development of explicit methods to measure the emotions elicited by food. Concerning wine, for example, after the crucial work of Ferrarini et al [101], four further studies have proposed the wine emotion lexicon [102][103][104][105], based on different methodological approaches and, remarkably, including the tasting of real wine samples. Figure 2 presents a compilation of the 72 unique terms (not repeated) used to describe emotions evoked by wine from these studies as reviewed by Pedroza et al [9].…”

“…As with any other measurement in consumer research and sensory analysis, the measuring of emotion is affected by individual differences, which contribute to a large extent to the variance. According to Calvo-Porral and colleagues [102], in the specific and emblematic case of wine consumption, "the average consumer does not exist" and consumer groups could be hypothetically distinguished according to emotional descriptors aroused by tasting wines. Different product involvement analysis is then characterized by the classification of participants according to the frequency of wine consumption, and the knowledge and the appreciation of wine [102,103,106,108,111].…”

“…According to Calvo-Porral and colleagues [102], in the specific and emblematic case of wine consumption, "the average consumer does not exist" and consumer groups could be hypothetically distinguished according to emotional descriptors aroused by tasting wines. Different product involvement analysis is then characterized by the classification of participants according to the frequency of wine consumption, and the knowledge and the appreciation of wine [102,103,106,108,111]. Some people discriminate between different emotional states in a more detailed way than others (granularity), and this appears to go beyond having a richer emotional vocabulary.…”

Critical Influences on Responsible Tourism Behavior and the Mediating Role of Ambivalent Emotions

“…Involvement is also commonly considered to be a motivating factor or a causal variable [14,79]. More specifically, the level of consumer involvement may impact consumption-related emotions [80]. Early literature proposed that both involvement and emotion influence the behavior of tourists [15].…”

Text Mining with Network Analysis of Online Reviews and Consumers’ Satisfaction: A Case Study in Busan Wine Bars

“…At this point, wine culture has spread from the wine consumption patterns of a specific group of 40-50-year-olds to housewives and 20-30-year-olds, which has caused a high-end and diversification of wine consumption and a significant change in drinking opportunities and venues [4]. Not only has this increased the number of wine bars and wine stores, but competition between businesses has become more intense and the image of the bar has a significant impact on customer revisit [5]. The image of a wine bar is an element that facilitates service communication.…”