How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets

Chan, Tsang Sing; Chan, Kenny K.; Cheung, Leo Leung Lai

doi:10.1080/08911762.2010.487422

Cited by 47 publications

(48 citation statements)

References 52 publications

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“…Recent research has expanded that body of knowledge by exploring country-of-origin (COO) constructs that interact with or moderate consumer ethnocentrism. For example, animosity toward other nations or global regions has been determined to influence consumer ethnocentrism significantly (Chan, Chan, and Leung 2010;Hoffmann, Mai, and Smirnova 2011). On the other hand, affinity for another nation or geographical area is another potentially significant influence on consumer purchase decisions (Oberecker and Diamantopoulos 2011).…”

Section: The Influence Of Comparative Advertising On Consumer Ethnocementioning

confidence: 99%

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market

Neese¹,

Haynie²

2015

Journal of Marketing Theory and Practice

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Section: The Influence Of Comparative Advertising On Consumer Ethnocementioning

confidence: 99%

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market

Neese¹,

Haynie²

2015

Journal of Marketing Theory and Practice

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“…In addition, their research findings in this literature are somewhat confusing. Past research found that the effect of world-mindedness (Rawwas et al, 1996) on product evaluation is enhanced for foreign products and is diminished for domestic products; however, the impact of nationalism and ethnocentrism on product evaluation is enhanced for domestic products and is diminished for foreign products (Chan, Chan, & Leung, 2010;Parker & Haytko, 2011;Shimp & Sharma, 1986). In addition, consumers harboring anger toward a specific country present negative attitudes toward consumption of foreign goods from a firm's host country (Klein, Ettenson, & Morris, 1998), while consumers adhering to a global consumer orientation present a positive attitude toward global products (Steenkamp & De Jong, 2010).…”

Section: Introductionmentioning

confidence: 99%

Antecedents of Taiwan Chinese Consumers’ Purchase Intentions Toward U.S.- and Japanese-Made Household Appliances

Javalgi

Park

Lee

et al. 2013

Journal of Global Marketing

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The purpose of this article is to understand the factors influencing Taiwan's Chinese consumers' purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers' openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers' traditional cultural values orientation and openness to foreign cultures have direct effects on consumer nationalism and, hence, are important antecedents in explaining the purchase intentions toward foreign-made goods by Taiwan Chinese consumers. With the growing importance of the Chinese domestic market, this study provides international marketing managers with practical implications in important areas such as market segmentation, branding strategy, and market research and practices in the Chinese consumer market.

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“…Thus, the more COO is perceived, the more consumer response positively. Country of Origin effect has emerged because of prejudices, hostility, and ethnocentrism, cultural and demographic differences that developed in the course of time [3,[20][21][22][23][24].…”

Section: Country Of Origin (Coo) Effectmentioning

confidence: 99%

The Mediating Role of Product Familiarity in Consumer Animosity

Ünal¹

2017

J Account Mark

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Consumer animosity relates to individuals' negative feelings toward a specific foreign country product, so it implies the antipathy toward a country and its people. But several factors have an influence on perceived animosity and willingness to buy foreign products. This research's aim is two-fold; one is to focus on the relationship between Country of Origin (COO), animosity and consumer ethnocentrism; to test whether they are distinct concepts, and to determine the precedence and consequence of concepts. Second is to test the moderating role of product familiarity in the US consumers' willingness to buy Turkish product taking into consideration effect of Country of Origin, ethnocentrism, and animosity. Findings showed that consumer ethnocentrism and animosity are related concepts and animosity is the antecedent of consumer ethnocentrism whereas COO and animosity aren't related, and COO has no effect on willingness to buy the foreign product. The results showed that product familiarity has a moderating effect on consumer animosity and buying the foreign product.

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How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets

Cited by 47 publications

References 52 publications

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market

Antecedents of Taiwan Chinese Consumers’ Purchase Intentions Toward U.S.- and Japanese-Made Household Appliances

The Mediating Role of Product Familiarity in Consumer Animosity

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