How Confident Are You to Win Your Fantasy League: Exploring the Antecedents and Consequences of Winning Expectancy

Abstract

The purpose of this study is to propose a conceptual model for investigating the antecedents and consequences of winning expectancy in the fantasy sport consumption context. Employing the illusion of control theory as a conceptual framework, the study hypothesized that perceived football knowledge, perceived ease of use the service Website, and enjoyment as predictors of winning expectancy and time and money involvement as consequences. The proposed model is tested using a convenience sample (N = 244) of college students and the SEM results supported all hypotheses. Further, the proposed model was more parsimonious and performed better than the competing model.

Understanding why people play fantasy sport: development of the Fantasy Sport Motivation Inventory (FanSMI)

“…Their study found that four (achievement, ownership, bragging rights, and socialization) of the six motives predicted involvement with fantasy sports and that three (achievement, socialization, and amusement) of the six motives affected information-seeking behavior. In addition, Kwak, Lim, Lee, and Mahan (2010) revealed that sport knowledge and hedonic experience are positively correlated with spending. Based on the findings identified by these studies, the involvement, information-seeking, and spending were chosen to test validity of the FanSMI.…”

To Play or Not to Play! Online Fantasy Football Consumption Motives and the Relationship with Attitude and Future Behavioural Intentions

“…The participants' level of knowledge, familiarity, involvement in the games and agreeably so, the probability of winning the fantasy games are largely determined by chance (Kwak, Lim, Lee & Mahan, 2010). It is within the same vein that some scholars such as Bernhard and Eade (2005) and Davis and Duncan (2006) have rated fantasy sport on a similar pedestal as gambling or the two as 'a flip side of a coin.'…”

Sports Fans, Identity, and Socialization: Exploring the Fandemonium

“…As stated earlier, the parameters included in our model are by no means exhaustive of the motivations for out-of-market viewership. For instance, fantasy football participation is immensely popular (Nesbit & King, 2010) and sport management scholars have documented the strong relationship between game viewership and fantasy league participation (Drayer, Shapiro, Dwyer, Morse, & White, 2010;Kwak, Lim, Lee, & Mahan, 2010;Suh, Lim, Kwak, & Pedersen, 2010). Thus, although fantasy team considerations were not a relevant inclusion in our model given the purpose of this study, they are certainly an excellent area for future exploration.…”