“…Thus, for a firm to enjoy superior performance, it has been suggested that innovation capability should respond faster to the customer's need, and that would be accomplished through high emphasis on innovation (Hamid & Gharneh, 2017). Past research on large and small to medium-sized businesses found a positive relationship between innovation capability and market success (Omar et al, 2016;Pongsathornwiwat et al, 2019). Meanwhile, Donkor, Donkor, Kankam-Kwarteng, and Aidoo (2018) reported that innovation capability has a high correlation with firm performance.…”