How China’s image affects Chinese products in a partisan-motivated US market

Abstract

<jats:p> By proposing a dual-perspective model of attitude formation related to Chinese products, the survey of 592 adults investigated how Americans’ evaluation and purchase intention of Chinese products can be influenced by China’s image driven by a synergy of US politics and mass media. Younger people and minorities had better evaluation of and more intention to purchase Chinese products. A better country image of China contributed to more positive products beliefs and stronger purchase intention. Republicans engaged in partisan-motivated reasoning in their purchase intention, while Democrats converged with nonpartisan audiences. More social media use resulted in stronger purchase intention, while partisan media failed to make an impact on product beliefs and purchase intention. The findings suggested that although Americans’ judgment and purchase intention of Chinese products is affected by individual’s preexisting perception of China, only Republicans are prone to partisan-motivated reasoning of Chinese products. Social media use could lead to more acceptance of Chinese products, but conservative and liberal media seem to make little impact on this matter. </jats:p>

Towards a Long-Term Sino-US Relationship: Implications and Potential Solutions of the Future Chinese Media Strategy for Global Speech Power

“…There are still numerous issues in the Chinese media when it comes to playing global debates (Chow et al, 2019;Khun & Thant, 2019;Poister, 2019). The majority of its translation is at the locutionary level (Jia & Lu, 2021;Qi, 2022b;Yang, 2020). Lack of precise meaning transmitting and literal translations of propaganda materials intended for domestic audiences do little to help draw in overseas audiences and raises concerns about the trustworthiness of the information.…”

Chinese It Companies Under U.S.-CHINA Trade War: A Computational Political Communication Perspective

“…While public opinion's response to certain countries and issues is becoming more well-attended in academia these days, classic methodologies including surveys are applied in numerous social science research. Yang (2020) carried out a study on how China's image affects China's product selling in the United States. Focusing on public opinion as a critical factor in this research, participants were recruited in a medium city of Ohio in both ways: printed and online questionnaires (on Facebook).…”