How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; Dekimpe, Marnik G.

doi:10.1016/s0167-8116(02)00099-x

Cited by 276 publications

(165 citation statements)

References 35 publications

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“…In this literature, Moorthy and Png (1992) analyze how a seller can sequentially introduce a high-end product and a low-end product. In an empirical setting, Deleersnyder et al (2002) find that the introduction of online newspapers resulted in a relatively small cannibalization of physical newspaper sales; Biyalogorsky and Naik (2003) find that the introduction of online storefronts for music did not significantly cannibalize physical record sales; Waldfogel (2007) shows that Youtube viewing has only a small negative impact on television viewing; and Danaher et al (2011) show that the presence of the iTunes distribution channel has no statistical impact on DVD sales (but results in a large impact on digital piracy).…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment

Chen

Smith

2019

Management Science

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Digital distribution channels introduce several new strategic questions for the creative industries. Two notable questions are (1) how will participation in digital channels impact physical sales, and (2) where should digital releases occur relative to existing "physical" release dates. These questions are particularly salient for book publishing where firms have expressed concern that making ebooks available alongside hardcover titles may cannibalize hardcover sales.We analyze the impact of ebook availability on physical sales using a natural experiment that occurred between April and June 2010. Across all titles we find that delaying ebook availability results in a small (and statistically insignificant) increase in print sales and a large decrease in total ebook sales. However, we also find this effect is moderated by consumers' brand awareness and digital channel preference: delaying Kindle availability for books with strong brand awareness and weak digital channel preference results in a statistically significant increase in print sales for those titles.These results contribute to a growing academic literature analyzing the impact of digitization on marketing strategies in the media industries. Our results also highlight the usefulness of natural experiments derived from rapidly changing media distribution environments for identifying the impact of digital distribution channels on sales.

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Section: Literature Reviewmentioning

confidence: 99%

The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment

Chen

Smith

2019

Management Science

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“…L'effet d'un canal additionnel sur la valeur perçue de l'offre va donc dépendre de son degré de similarité avec les canaux déjà mobilisés par le consommateur. A l'instar de résultats obtenus en phase de recherche d'information et de prise de décision (Deleersnyder et al, 2002), une similarité trop forte des canaux développés ne permet pas de générer une valeur perçue additionnelle et peut conduire à créer un effet millefeuille (Boukef Charki et Kalika 2006). Ainsi, les lecteurs de quotidiens, tels que Le Monde, peuvent percevoir les multiples canaux mis à leur disposition comme redondants surtout si le contenu est diffusé de façon similaire sur le fond et la forme.…”

Section: Iv1 Contributions Théoriques Et Managérialesunclassified

Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

Rivière¹,

Mencarelli²,

Belvaux³

et al. 2017

Systèmes d'Information &Amp; Management

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Résumé :Comme de nombreux secteurs, la presse écrite est touchée par l'apparition de canaux numériques. Cela a favorisé l'émergence de nouvelles manières d'accéder à l'information et a contribué au développement de nouveaux contenus. Les dernières réflexions académiques et managériales conduisent à supposer l'existence d'un effet de complémentarité entre les contenus comme entre les canaux. Cette recherche se propose de vérifier cette hypothèse à partir d'une enquête menée auprès de 1 028 lecteurs du journal Le Monde. Les résultats mettent seulement à jour un effet de complémentarité entre les canaux, et uniquement sous certaines conditions. Mots-clésMulticanal, canaux numériques, valeur perçue, offre multiforme, presse écrite Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect? Abstract:As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under conditions, a complementary effects between channels.

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“…One exception is Deleersnyder et al (2002) which uses a sample of 85 British and Dutch newspapers who added digital distribution channels and finds that when newspapers make their content available online it has only a small impact on physical newspaper sales. Likewise, Biyalogorsky and Naik (2003) find that Tower Records' addition of an Internet distribution channel did not significantly cannibalize their retail sales.…”

Section: Literature Reviewmentioning

confidence: 99%

Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy

et al. 2010

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The availability of digital channels for media distribution has raised many important questions for marketers, notably, whether digital distribution channels will cannibalize physical sales and whether legitimate digital distribution channels will dissuade consumers from using (illegitimate) digital piracy channels. We address these two questions using the removal of NBC content from Apple's iTunes store in December 2007, and its restoration in September 2008, as natural shocks to the supply of legitimate digital content, and we analyze the impact of this shock on demand through BitTorrent piracy channels and the Amazon.com DVD store. To do this we collected two large data sets from Mininova.com and Amazon.com, documenting levels of piracy and DVD sales for both NBC and other major networks' content around these events. We analyze these data in a difference-in-difference model and find that NBC's decision to remove its content from iTunes in December 2007 is causally associated with an 11.4% increase in the demand for NBC's pirated content. This is roughly equivalent to an increase of 48,000 downloads a day for NBC's content and is approximately twice as large as the total legal purchases on iTunes for the same content in the period preceding the removal. We also find evidence of a smaller, and statistically insignificant, decrease in piracy for the same content when it was restored to the iTunes store in September 2008. Finally, we see no change in demand for NBC's DVD content at Amazon.com associated with NBC's closing or reopening of its digital distribution channel on iTunes.Internet, piracy, digital distribution, distribution channels, cannibalization

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How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Abstract: How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands Deleersnyder, B.; Geyskens, I.; Gielens, K.J.P.; Dekimpe, M.G.

Cited by 276 publications

References 35 publications

The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment

The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment

Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy

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