2023
DOI: 10.3389/fsufs.2023.1129868
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How can the unnaturalness of cellular agricultural products be familiarized?: Modeling public attitudes toward cultured meats in Japan

Abstract: IntroductionThis study aims to clarify how the unnaturalness of cellular agricultural products can be familiarized to society, using the case of the Japanese public's receptivity to cultured meats. Perceived unnaturalness is a key factor in the rejection of emerging technologies. While past studies have examined the explanatory factors involved in the public acceptance of cultured meats, the relationships among multiple factors have not been fully examined. Cultured meats and cellular agricultural products hav… Show more

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Cited by 5 publications
(8 citation statements)
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“…This may explain why the receptiveness to cultured meat is more positive among people in urban areas than in rural areas, as indicated by the Irish survey (Shaw and Iomaire, 2019). A survey of Japanese public shows that some consumers view meat as merely a commercial commodity for consumption, while others perceive meat as connected to animals in dynamic ecosystems (Hibino et al, 2023). These findings imply that the whole-parts framework still retains a hold in modern society, at least among some consumers.…”
Section: Discussionmentioning
confidence: 99%
“…This may explain why the receptiveness to cultured meat is more positive among people in urban areas than in rural areas, as indicated by the Irish survey (Shaw and Iomaire, 2019). A survey of Japanese public shows that some consumers view meat as merely a commercial commodity for consumption, while others perceive meat as connected to animals in dynamic ecosystems (Hibino et al, 2023). These findings imply that the whole-parts framework still retains a hold in modern society, at least among some consumers.…”
Section: Discussionmentioning
confidence: 99%
“…To gain a deeper understanding of the public's expectations and concerns, it is crucial to examine how the concept of 'naturalness' affects consumer perceptions and, in turn, their acceptance of these technologies. This is particularly relevant as the concept of naturalness evokes almost exclusively positive emotions, while perceived unnaturalness is a key factor in resistance to emerging agricultural products (Hibino et al 2023). This dichotomy between natural and unnatural has significant implications for the societal integration of gene editing technologies in agricultural and food production.…”
Section: Naturalnessmentioning
confidence: 99%
“…Limited research has been conducted regarding the social acceptability of meat substitutes among consumers in Japan. In a survey that asked consumers about their willingness to eat cultured meat, the influence of Japanese cultural values is indicated by citing unnaturalness as the most important factor in social acceptability [28]. Due to the fact that meat consumption is deeply ingrained in society, with strong ties to religion, history, culture, etc., the social acceptability of meat substitutes and their importance to food culture and food must be thoroughly examined.…”
Section: Introductionmentioning
confidence: 99%