How can food become fun? Exploring and testing possibilities …

Ville, Valérie-Inès de la; Brougère, Gilles; Boireau, Nathalie

doi:10.1108/17473611011065809

Cited by 24 publications

(11 citation statements)

References 13 publications

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“…Children also sorted the snacks into piles based on perceptions of fun. Similar to the 3-to 8-year-olds in a study by de la Ville et al (2010), the 4-year-old children had no problem in sorting the food into categories based on fun. On this dimension, 11 of 13 children selected the candy or licensed-fruit snacks as fun.…”

Section: Fun Perceptionsmentioning

confidence: 54%

Visual perceptions of snack packages among preschool children

2015

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Purpose – This paper aims to examine the perceptions of the visual packaging of snacks and nutrition knowledge among preschool children. Packages serve as persuasive media at the point of purchase. Design/methodology/approach – In this paper 13 interviews with four-year-olds were conducted. Children sorted seven snacks that implied fruit into categories based on perceptions of fun, taste, parent’s choice and “nutrition”. Children also drew trees with food that would make them healthy or not healthy. Findings – Children attended to the package elements more than the product. All children selected the character fruit snack as their preferred choice; however, perceptions for fun and taste varied among snacks. Perceptions of healthiness showed evidence of heuristics (e.g. sugar = bad; fruit = good). Some children were able to understand that their parents’ choices may be different from their own. Research limitations/implications – Because of the small sample size, it is not possible to generalize results to all children. Children seemed to understand that the character may not convey “healthy” or “taste”, but they still chose the snack with a character. Practical implications – Children as young as four can understand nutrition heuristics and may/may not use those heuristics in product preferences. Social implications – Children may be able to reason about their own preferences and others’ preferences at a preoperational stage of development. Originality/value – Previous research indicates that older children are attracted by characters. The findings show that younger children also prefer characters but may be capable of disentangling the various associations of “characters”.

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Section: Fun Perceptionsmentioning

confidence: 54%

Visual perceptions of snack packages among preschool children

2015

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“…One implication is that we should find ways to encourage children to engage across a broader range of food categories that makes the act of food shopping better for them and their parents. Fun elements have been incorporated into marketing food products but much less consideration has been given the act of food shopping (Elliott, 2008;de la Ville et al, 2010;Barrey et al, 2008). Like the young girl whose mother who offers a reward if she selects some "proper food", we could encourage children to more actively engage in helping with 999 Co-operation in the supermarket aisle shopping across a broader range of food categories and consider the healthful benefits from giving them some responsibility for this task.…”

Section: Practical Implicationsmentioning

confidence: 99%

Co-operation in the supermarket aisle: young children’s accounts of family food shopping

Marshall

2014

International Journal of Retail &Amp; Distribution Management

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Purpose -Children are increasingly seen as active consumers participating in various aspects of family food consumption. The purpose of this paper is to look at children's first-hand accounts of their visits to the supermarket and reports on their in store experiences as participants in the family food shopping. It offers an account of family food shopping from the perspective of the children. Design/methodology/approach -Qualitative discussion groups with children aged eight to 11 years research were used to elicit children's perceptions of food shopping as part of a study into food consumption experiences. This offers an opportunity to capture the children's perspective on this everyday consumption activity. Findings -Engaging in family food shopping is part of a socialisation process that introduces children to food retail environments and to shopping scripts played out in store. Young children claim to actively participate in family food shopping in store contributing in a variety of ways to family food purchases that includes making requests in store, negotiating over product choices and assisting with the food shopping. The strategies employed by the children include restricting requests to specific product categories (usually for sweets, or cereals or products for their school lunchbox); selecting products on behalf of other family members; dissuading parents for buying certain food items and helping out in store. Most of the first-hand accounts reflect a positive experience with children contributing to the food decisions that relate directly to their interests. The research finds relatively little conflict and more co-operation between children and their parents in an attempt to influence what goes into the shopping trolley. Research limitations/implications -This is a small exploratory study with a geographically constrained sample. The children's accounts cannot be verified but are presented as a way of looking at how children themselves relate to the family food shopping experience. Future research might extend the geographical scope of this investigation and consider soliciting parental views to validate the children's accounts. Practical implications -This work provides further evidence of the ways in which children are actively included as part of family food decisions in a supermarket context. Children's in store contributions to family food can inform retailers and companies as well as policy makers. Originality/value -This offers a unique insight into how children view shopping with the family and relates more broadly to the discussion around children's consumption and their role as active consumers.

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“…In France, it was not until 1913 that the polling booth was introduced (Garrigou 2008). 38 On the notion of fun food and its contemporary forms, see De la Ville et al (2010). 39 We are still far from the interactive window displays of today (Cochoy 2011d).…”

Section: 'Peep Shop'? An Anthropology Of Window Displaysmentioning

confidence: 99%

On Curiosity: The Art of Market Seduction

Cochoy¹

2016

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How can food become fun? Exploring and testing possibilities …

Cited by 24 publications

References 13 publications

Visual perceptions of snack packages among preschool children

Visual perceptions of snack packages among preschool children

Co-operation in the supermarket aisle: young children’s accounts of family food shopping

On Curiosity: The Art of Market Seduction

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