“…Existing studies reveal that experience exerts a profound influence on tourists’ cognitive, affective, conative, and behavioral reactions toward a destination and its attributes (Jensen, Lindberg, and Ostergaard 2015; Kim 2014; Kim, Hallab, and Kim 2012; Otto and Ritchie 1995, 1996; Ritchie and Hudson 2009), which explains why one should scrutinize the experiential reactions of tourists, including medical tourists. For example, experience has been found to affect tourists’ sense of well-being, satisfaction, and loyalty toward a destination (Saayman et al 2018), memory (Kim 2010; Kim, Hallab, and Kim 2012), arousal (Kastenholz et al 2018), word-of-mouth and future intention to travel (Ali, Ryu, and K. Hussain 2016), service fairness and consumption-related emotions (Su and Hsu 2013), intention to recommend a destination (Hosany and Witham 2010), and a host of other consumer-related variables.…”