How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel

Dias, Francisco; Cardoso, Lucília

doi:10.18089/tms.2017.13202

Cited by 14 publications

(27 citation statements)

References 22 publications

(28 reference statements)

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“…Additionally, the way imagery is processed by tourists exposed to food destination stimuli also corroborates Dias and Cardoso’s (2017) very definition of favourite destinations as being predominantly close, either in tourists’ own country or in neighbouring ones. This is clearly inferred by the lists of Europeans’ and Asians’ favourite food destinations, of which 57.7 per cent consists of places in the respondents’ own country of residence, whereas only 15.9 per cent requires intercontinental travelling.…”

Section: Discussion: Insights On the Processing Of Food Tourism Destinations’ Imagerysupporting

confidence: 53%

“…The present study is a part of a bigger research project on the concept of favourite destination, i.e., a place the tourist has already visited and considers the best for a certain type of tourism (Dias and Cardoso, 2017). To operationalise such concept, a two-step approach was employed.…”

Section: Methodsmentioning

confidence: 99%

“…Tourists chose their travel destinations based on the image they hold in their minds about the set of places that consist in viable options to them, that is, their available set (Dias and Cardoso, 2017; Decrop, 2010). In this context, the importance of destination image (DI) and destination imagery (DY) for the tourists’ decision-making process and, consequently, for destinations’ competitiveness in the global market has been widely acknowledged (Galí et al , 2017; Keller, 1993, 2008, 2016; Stepchenkova and Li, 2014).…”

Section: Introductionmentioning

confidence: 99%

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Food tourism destinations’ imagery processing model

Cardoso¹,

Vila

Araújo

et al. 2019

BFJ

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Purpose Over the last two decades, the concept of destination imagery (DY) has gained relevance in the academic literature due to its central role in the tourists’ destination choice process. However, there is still much to be explored within this topic, especially concerning DY processing. More specifically, the way external stimuli are processed in tourists’ memory is still unexplored. In this context, the purpose of this paper is to examine how DY is processed in individuals’ memories upon the reception of verbal stimuli related to food tourism destinations. Design/methodology/approach Through an online multilingual survey, imagery elements associated with European and Asian tourists’ favourite food tourism destinations were collected. Through a categorical content analysis, tourists’ perceptions were classified within Echtner and Ritchie’s (1993) tri-dimensional model’s dimensions. Results were examined against previous theories on DY. Moreover, a comparative analysis between the imagery of food tourism destinations held by Europeans and Asians tourists was carried out. Findings Results show that DY processing, when triggered by a food tourism destination stimulus, leans towards the holistic dimension, which reinforces previous theories on the topic, such as the very definition of destination image (DI), as well as the role of food on destination image. Moreover, differences were found between the type of destinations and the imagery processed by European and Asian tourists. Research limitations/implications The study is based on a significant data set, which comprised 1,186 responses, representativeness within the research universe cannot be assured. Although relatively equivalent volumes of data were collected from each of the two continents, there are significant discrepancies among the proportions of respondents from different countries within those two groups. Additionally, our theoretical model requires further validation through hypothesis verification procedures. This work builds theory, rather than testing it. In this context, it opens a research avenue for future studies adopting a more positivistic philosophical stance to research, which could submit the theories provided here to the scrutiny of rigorous, hypothesis testing, quantitative methods. Practical implications This paper provides an initial idea for destination managers about which aspects to highlight in their marketing campaigns. This particularly applies to destinations to which ethnic food is a relevant part of the tourist appeal, and whose managers intend to attract repeat visitors. Social implications The present study’s findings imply a series of suggestions for tourism practitioners. First, they provide an initial idea for destination managers about which aspects to highlight in their marketing campaigns. Originality/value The present study represents a first initiative of building a theoretical model of food tourism destinations’ imagery processing. Findings also provide original theoretical contributions to the concept of DY and lead to relevant managerial insights, particularly, into destinations aiming at attracting repeat, food-oriented tourists.

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Section: Discussion: Insights On the Processing Of Food Tourism Destinations’ Imagerysupporting

confidence: 53%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Food tourism destinations’ imagery processing model

Cardoso¹,

Vila

Araújo

et al. 2019

BFJ

Self Cite

View full text Add to dashboard Cite

show abstract

“…Understanding tourists' perceptions of tourism products and destinations is vital to planning, managing, and promoting a destination, as corroborated by many destination image studies [1][2][3][4]. The importance of understanding how tourists process and evoke destination image perceptions lies in the fact that these images and perceptions play a key role in tourists' destination-decision-making processes.…”

Section: Introductionmentioning

confidence: 99%

“…The importance of understanding how tourists process and evoke destination image perceptions lies in the fact that these images and perceptions play a key role in tourists' destination-decision-making processes. In other words, as tourists cannot experience the destination before deciding to visit and making reservations, these consumption decisions are largely based on what they know about (cognitive image) and which feelings and emotions they associate (affective image) with each destination [2][3][4]. This is particularly true when other variables within the process-e.g., costs, distance of regions, attitudes, knowledge, technology, and trust-are equivalent among the available alternatives [5,6].…”

Section: Introductionmentioning

confidence: 99%

Sustainability Perceptions in Tourism and Hospitality: A Mixed-Method Bibliometric Approach

et al. 2020

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In the post-Covid-19 era, tourism impacts and the role played by sustainable planning on the long-term success of destinations have gained renewed importance. Understanding the image and perceptions tourists hold of a destination is vital for tourism planning, as they play a key role in tourists’ decisions. Considering the importance of these two key concepts (perceptions and sustainability), the present paper contributes to the advancement of knowledge on sustainable tourism by characterizing the state of the art of Sustainability Perceptions in Tourism and Hospitality (SPTH). To this end, the scientific literature on the topic was mapped through a combination of three bibliometric analysis techniques, namely: evaluative, relational, and systematic bibliometric analysis. These were based on productivity and impact indicators, including SciVal topic prominence. The results reveal that sustainability perceptions in SPTH focus on tourists’, stakeholders’, and residents’ perceptions. These findings highlight the need for involving local communities in the destination planning process to align the outcomes of tourism development with their expectations. Finally, this paper presents an original methodological contribution, as it is the first to apply the SciVal topic prominence analysis to SPTH.

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Building and communicating territorial brand values: The case of Destination British Columbia

F. J. Cristòfol,

Zamarreño-Aramendia,

Cruz-Ruiz

et al. 2024

GeoJournal

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In today's interconnected world, effectively communicating territorial values is paramount for regions seeking to distinguish themselves globally. Effective destination branding requires carefully synthesizing cultural, historical, natural, and socioeconomic elements to create an enticing identity for tourists, investors, and locals. How a region communicates its unique attributes is crucial in shaping its perception and attractiveness in a highly competitive global market. British Columbia is a prime example of successful destination branding, thanks to its remarkable cultural diversity and breathtaking natural landscapes. BC has effectively conveyed its values and appeal to a worldwide audience through various innovative strategies and platforms. This paper explores BC's communication efforts through its website and social media, analyzing how it conveys its essence to a diverse audience and positions itself on the world stage. Ultimately, BC's success in this domain highlights the critical role of effective territorial value communication in today's globalized world.

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How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel

Cited by 14 publications

References 22 publications

Food tourism destinations’ imagery processing model

Food tourism destinations’ imagery processing model

Sustainability Perceptions in Tourism and Hospitality: A Mixed-Method Bibliometric Approach

Building and communicating territorial brand values: The case of Destination British Columbia

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